Re: Library logos for web resources

[Phil Davis <pmd8@cornell.edu>]

Peter McDonald makes a very good point.  We have been striving to get full
IP access to all of our electronic resources, which essentially means that
a faculty member surfing the web has no more reason to believe that these
resources were purchased by the library for his/her research.  Being out
of the minds of our faculty will be the kiss of death for academic
libraries.  I also feel that we should have our logo displayed on remote
resources, and can't think of a strong technical reason why this would be
difficult for vendors to do.  Let's start negotiating for this.

Philip Davis, Life Sciences Bibliographer
Mann Library, Cornell University, Ithaca, NY 14853
(607) 255-7192 ;  (607) 255-0318 fax
pmd8@cornell.edu

__________________

At 1/31/2000 , you wrote:

>As our focus on collections increasingly becomes one of licensing
>agreements and electronic resources, and as a growing share of our
>allocations are spent on same, is there any gathering momentum out there
>to press e-resource vendors and publishers to provide us in turn (e.g.
>individual licensee libraries) with "real estate" on their product
>web-pages (at the title level) to display our individual library logos?
>
>Consider that I had a work study student in my office yesterday who
>thought some of our FirstSearch databases were "free"! Why?  Because there
>was nothing on the databases to indicate that they were being brought to
>his desktop BY THE LIBRARY and since he didn't have to pay for access it
>was perfectly logical from a student's point of view to consider them part
>of the vast "free"  Internet. Why would he think otherwise? When I told
>him that these "freebies" cost upwards of tens of thousands of dollars his
>eyes literally popped out.
>
>The ALCTS-CMDS-ColDev & Electronic Media Committee is looking into writing
>some sort of boilerplate on these "Electronic License Stamps" -- little
>more than inline gifs really. The committee's hope is that eventually all
>e-publishers will provide us with the ability to display our library logos
>at the title level as part of every e- contract.
>
>netLibrary is out in front on this and if you visit the UT Austin site,
>"UT logo" appears on every "e-book" TP along with the netLibrary logo (at
>least that was so last I saw) -- but who else is doing this?  Anyone?
>
>But to spend millions on resources and then have so few of our users grasp
>that they are "in" the library and we're paying for these very expensive
>resources seems foolhardy.
>
>To those who attended the Academic Press luncheon at midwinter, when I
>brought the topic up there, AP couldn't have been more open and positive
>about it. Ditto though to a lesser extent Chadwyck-Healey. J.  Curtis at
>Springer seemed amenable as did Adam Chandler at Kluwer. In short, I've
>run into no big resistance -- but is the fight worth it?
>
>Has anyone out there had any experience? Thoughts?
>Peter McDonald
>Collection Development
>Syracuse University Library
>Tel# 315-443-2977