RE: Library logos for web resources

[Trudy Gardner <TGardner@rushu.rush.edu>]

I think your thoughts are excellent ones!  We have done this for one
product.  We have MD Consult available on all our patient floors of our
hospital.  To make sure physicians using it understand who in our
institution is responsible for the service we worked with our Information
Services Dept. to write a small file that interfaces with MD Consult.  It
simply says something like "brought to you by the Library of Rush
University".

However, this would be too much work for us to do that for each and every
database and journal we have up on the Web.  That's why I think your idea
of asking publishers to provide that for each library is a such a good
idea.

Trudy A. Gardner, Ph.D.
Assistant Dean for Educational Resources
Rush University
Rush-Presbyterian-St. Luke's Medical Center
600 South Paulina
Chicago 60612
Tel: 312-942-2271
Fax: 312-942-3143
Email: Tgardner@rushu.rush.edu


	-----Original Message-----
	From:	Peter McDonald [SMTP:pmcdonal@library.syr.edu]
	Sent:	Monday, January 31, 2000 6:51 PM
	To:	liblicense-l@lists.yale.edu
	Subject:	Library logos for web resources


As our focus on collections increasingly becomes one of licensing
agreements and electronic resources, and as a growing share of our
allocations are spent on same, is there any gathering momentum out there
to press e-resource vendors and publishers to provide us in turn (e.g.
individual licensee libraries) with "real estate" on their product
web-pages (at the title level) to display our individual library logos?

Consider that I had a work study student in my office yesterday who
thought some of our FirstSearch databases were "free"! Why?  Because there
was nothing on the databases to indicate that they were being brought to
his desktop BY THE LIBRARY and since he didn't have to pay for access it
was perfectly logical from a student's point of view to consider them part
of the vast "free"  Internet. Why would he think otherwise? When I told
him that these "freebies" cost upwards of tens of thousands of dollars his
eyes literally popped out.

The ALCTS-CMDS-ColDev & Electronic Media Committee is looking into writing
some sort of boilerplate on these "Electronic License Stamps" -- little
more than inline gifs really. The committee's hope is that eventually all
e-publishers will provide us with the ability to display our library logos
at the title level as part of every e- contract.

netLibrary is out in front on this and if you visit the UT Austin site,
"UT logo" appears on every "e-book" TP along with the netLibrary logo (at
least that was so last I saw) -- but who else is doing this? Anyone?

But to spend millions on resources and then have so few of our users grasp
that they are "in" the library and we're paying for these very expensive
resources seems foolhardy.

To those who attended the Academic Press luncheon at midwinter, when I
brought the topic up there, AP couldn't have been more open and positive
about it. Ditto though to a lesser extent Chadwyck-Healey. J. Curtis at
Springer seemed amenable as did Adam Chandler at Kluwer. In short, I've
run into no big resistance -- but is the fight worth it?

Has anyone out there had any experience? Thoughts?

	Peter McDonald
	Collection Development
	Syracuse University Library
	Tel# 315-443-2977