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- To: email@example.com
- Subject: Ecommerce Workshop
- From: CopyrtLib@aol.com
- Date: Thu, 25 Mar 1999 22:00:42 EST
- Reply-To: firstname.lastname@example.org
- Sender: email@example.com
Please excuse any cross-postings -- E-Commerce for Governments, Libraries, Archives & Museums (GLAMs) which will take place in New York on Friday, April 16, 1999 and in Washington DC on May 6, 1999. For further information and to register online, see http://copyrightlaws.com/sub1.html. Advanced registration and payment is required. What will the workshop cover? The basics of e-commerce, an examination of how GLAMs are selling content and services on the Net, and how GLAMs are using the Net to promote themselves and thereby indirectly generate revenue, and how to assess and establish your digital goals to develop your online and e-commerce strategy. At the end of the workshop, you will have an outline for your own e- commerce strategy. An excerpt from the workshop materials: "E-commerce is a new phenomenon. It's currently being defined and experimented with by e-vendors, while at the same time being initiated by e-consumers, the general public. E-commerce is commonly understood as making money from Web transactions, but it goes much beyond that and is really about using the Web to make money. In some circumstances, e-commerce may involve financial transactions that are conducted electronically. For example, purchasing an image online that is delivered online to the consumer. Or paying online for parking fines or registering for a course. In other circumstances, e-commerce may involve paying online for a product or service that is delivered offline. For example, purchasing a book, research study or music CD where the purchase is made online but the product is delivered offline. In further situations, the transaction may involve marketing or promotion online while payment or delivery of the product or service is made offline. For example, a library may promote its research services in its Web site, however you must telephone the library to make your research request and pay by credit card on the telephone. Or it may involve online promotion of your museum or archive which in turn encourages people to visit you and pay an admission fee or to make a voluntary contribution for visiting your institution. As e-commerce continues to rapidly evolve, we see more and more uses of the Internet which help GLAMs and others gain financially."