Re: ALPSP Maximising your Secondary Rights, London, 7th December, 2011

["FrederickFriend" <ucylfjf@ucl.ac.uk>]

I find it rather insensitive that this training event has been 
advertised on a list which includes many librarians and others 
from institutions from whom the revenues may well be acquired. Is 
not the ALPSP list or other publishing lists the place for such 
messages? If the authors of the content in question are 
publicly-funded researchers or teachers, the "exploitation" is 
derived from rights which those authors have been under pressure 
to sign away to publishers. It could be argued that it is the 
authors who are being exploited.

Fred Friend

-----Original Message-----
From: Barbara Holmes
Sent: Thursday, November 03, 2011 11:23 PM
To: liblicense-l@lists.yale.edu
Subject: ALPSP Maximising your Secondary Rights, London, 7th December, 2011

Highly interactive, small group tuition (max 20 delegates) Places 
still available but please note that this course is booking up 
fast:

Maximising your Secondary Rights
Wednesday 7 December 2011, London

Overview:

This course will focus on how publishers can increase their 
revenues through the exploitation of the secondary rights held in 
their publications. During the course of the day we will cover 
the range of exploitation opportunities both in print and online 
and across a range of markets and languages.

Programme:

*What are rights? The differences between primary and secondary
rights, identifying what you own, what you should own and how to
manage those rights

*Types of subsidiary rights - explanation and exploration of the
range of rights with an up-to-date focus on digital

*What opportunities could there be for you as a publisher?

*Where does rights fit within a publishing organisation and how 
to create a profitable rights sales strategy

*Type of business partners and manner of licensing - direct with 
3rd party publishers, using distributors, agents and aggregators, 
ebook providers and RRO's

*Business models which exist for such licensing content including 
types of payment structures - including royalties and flat fees

*Sample contracts - types of agreements - what to include and 
consider when licensing content, how to protect your rights

*Choosing the right business partners - what to consider

*Things to consider before signing on the dotted line 
- branding, sponsorship, images, third party permissions

*Pitfalls and how to avoid them

*Ongoing management of relationships, royalties, renewals and 
upselling

Learning objectives:

By the end of the course delegates will be able to: Understand 
the processes involved in licensing rights internationally, 
including some of the key considerations relating to 
understanding business models; feel confident in choosing parties 
to work with; grant rights; collect revenue and undertake post 
implementation review.

Who should attend:

This course is suitable for those working for publishers of all 
sizes who intend to or currently have some experience in 
licensing rights internationally. For more experienced delegates 
this should provide a useful refresher and will address newer 
media rights and related practical and legal issues.

Further information at

http://www.alpsp.org/ngen_public/article.asp?aid=3D335363

Other 2011 Courses:

Business Development Workshop: Scoping New Markets:
http://www.alpsp.org/ngen_public/article.asp?aid=3D335365

2012 Courses:

All our courses for 2012 are on our website:
http://www.alpsp.org/ngen_public/article.asp?aid=3D353169


Barbara Holmes
Training Administrator
Association of Learned and Professional Society Publishers
Email: trainingadmin@alpsp.org