ALPSP Maximising your Secondary Rights, London, 7th December, 2011

["Barbara Holmes" <trainingadmin@alpsp.org>]

Highly interactive, small group tuition (max 20 delegates)
Places still available but please note that this course is
booking up fast:

Maximising your Secondary Rights
Wednesday 7 December 2011, London

Overview:

This course will focus on how publishers can increase their
revenues through the exploitation of the secondary rights held in
their publications. During the course of the day we will cover
the range of exploitation opportunities both in print and online
and across a range of markets and languages.

Programme:

*What are rights? The differences between primary and secondary
rights, identifying what you own, what you should own and how to
manage those rights

*Types of subsidiary rights - explanation and exploration of the
range of rights with an up-to-date focus on digital

*What opportunities could there be for you as a publisher?

*Where does rights fit within a publishing organisation and how
to create a profitable rights sales strategy

*Type of business partners and manner of licensing - direct with
3rd party publishers, using distributors, agents and aggregators,
ebook providers and RRO's

*Business models which exist for such licensing content including
types of payment structures - including royalties and flat fees

*Sample contracts - types of agreements - what to include and
consider when licensing content, how to protect your rights

*Choosing the right business partners - what to consider

*Things to consider before signing on the dotted line - branding,
sponsorship, images, third party permissions

*Pitfalls and how to avoid them

*Ongoing management of relationships, royalties, renewals and
upselling

Learning objectives:

By the end of the course delegates will be able to: Understand
the processes involved in licensing rights internationally,
including some of the key considerations relating to
understanding business models; feel confident in choosing parties
to work with; grant rights; collect revenue and undertake post
implementation review.

Who should attend:

This course is suitable for those working for publishers of all
sizes who intend to or currently have some experience in
licensing rights internationally. For more experienced delegates
this should provide a useful refresher and will address newer
media rights and related practical and legal issues.

Further information at

http://www.alpsp.org/ngen_public/article.asp?aid=335363

Other 2011 Courses:

Business Development Workshop: Scoping New Markets:
http://www.alpsp.org/ngen_public/article.asp?aid=335365

2012 Courses:

All our courses for 2012 are on our website:
http://www.alpsp.org/ngen_public/article.asp?aid=353169


Barbara Holmes
Training Administrator
Association of Learned and Professional Society Publishers
Email: trainingadmin@alpsp.org
Tel: +44 (0) 1993 772 727