Oxford Press New Platform for Cross-University Press Monographs

["Casey, Paige" <Paige.Casey@oup.com>]

FOR IMMEDIATE RELEASE

OXFORD UNIVERSITY PRESS LAUNCHES
MAJOR NEW ONLINE PLATFORM FOR
CROSS-UNIVERSITY PRESS MONOGRAPH CONTENT

New York, NY--Oxford University Press (OUP) is pleased to 
announce the creation of a groundbreaking online platform for 
university press monograph content. Having redeveloped the 
award-winning Oxford Scholarship Online, OUP is launching 
University Press Scholarship Online (UPSO) and inviting the 
University Press community to take advantage of a fully enabled 
XML environment with the cutting edge search and discovery 
functionality that has marked the on-going success of Oxford 
Scholarship Online (OSO).

"University Press Scholarship Online represents a convenient, 
dynamic step forward for ensuring that scholarly content from 
many venerable presses across the globe is conveniently 
searchable and accessible via one platform to the academic 
community worldwide," notes Tim Barton, Managing Director of 
Global Academic Publishing for Oxford University Press.

Responding to increased demand for online scholarly content, UPSO 
streamlines the research process by making disparately published 
monographs easily accessible, highly discoverable and fully 
cross-searchable via one online platform. Research that 
previously would have required users to jump between a variety of 
books, and disconnected websites can now be concentrated through 
a single search engine.

First phase of content from participating partner presses include 
Fordham University Press (Fordham Scholarship Online/FSO); The 
American University in Cairo Press (Cairo Scholarship 
Online/CSO); The University Press of Kentucky (Kentucky 
Scholarship Online/KSO); University Press of Florida (Florida 
Scholarship Online/FLASO); Hong Kong University Press (Hong Kong 
Scholarship Online/HKSO); Additional presses are signing up to 
participate and OUP expects to add their content to UPSO in March 
2012.  Edinburgh University Press (Edinburgh Scholarship 
Online/ESO) and Policy Press (Policy Press Scholarship 
Online/PPSO) are just two additional presses slated for the March 
2012 update.

UPSO's mission is to create an individually-branded home for 
monographs from each participating university press just as it 
has done for Oxford Scholarship Online while allowing highly 
intuitive tools to deep search across all the content in the 
program. As such, UPSO will be the premier online research 
tool-for scholars, teachers, graduate and undergraduate 
students-and an essential resource for all academic libraries.

Oxford Scholarship Online was launched in 2003 and immediately 
hailed as "A superior e-book implementation" by Booklist, and 
"For ease of use, user-friendly design, and quality texts, Oxford 
Scholarship Online is among the best I have ever used" by Library 
Journal.

Benefits of UPSO for academics, libraries, and partner presses:

  *   Provides the highest quality scholarly content across 24 
subject areas
  *   Includes a vast and growing number of titles 5,485 titles 
will be available at launch, 652 of which are new titles, with 
abstracts and keywords at both the book and chapter level for 
each title
  *   All UPSO content is available in XML, which provides deep 
tagging and better search results. Content can also be saved 
downloaded to PDF
  *   Is fully cross-referenced and cross-searchable, with 
clickable citations from bibliographies and footnotes, including 
OpenURL and DOI-linking support
  *   Allows users to streamline research through a single online 
platform
  *   Can be easily integrated into library systems and updated 
frequently with new content
  *   Offers full customer support services as well as flexibility 
and choice in purchasing models
  *   Mobile functionality will be available later this year
  *   Increase discoverability and usage of university press 
scholarly materials
  *   Offers university presses unique opportunity to create an 
XML digital workflow and join a highly successful online 
scholarship platform, reaching the global academic market at low 
distribution costs

"OUP has developed this innovative and highly successful service 
specifically to address digital monographs. We're the only 
publisher with a decade of this digital experience under our belt 
with more than 60% of research libraries now offering their users 
access to Oxford Scholarship Online," said Casper Grathwohl, VP, 
Digital Publisher at Oxford University Press.  "The UPSO program 
builds on this experience by opening the environment to the 
university press community-a welcome expansion for librarians and 
users who understand the growing power provided by a post-PDF 
research solution."

"I think the timing is right for the UPSO model-over the past 
year the university press community has delved more deeply into 
strategic conversations about how to address their digital 
monograph publishing and we hope that the UPSO program will offer 
them a solution with a proven track record in an environment that 
is more flexible than most other offerings that are becoming 
available. UPSO is ultimately about unlocking the power of the 
academic monograph, and that singular focus makes it incredibly 
compelling," concluded Grathwohl.

About OSO
Oxford Scholarship Online (OSO) launched in the Fall of 2003. By 
every measure (usage, critical acclaim, availability), OSO has 
been a success. Long established and comfortably ensconced with 
hundreds of participating universities, Oxford Scholarship Online 
has continued to grow in terms of both content and users. The 
further development to Oxford Scholarship Online in 2011 has been 
developed in direct response to user demands and feedback.  This 
ensures that it remains at the cutting edge of scholarship and 
sits perfectly within the platform of UPSO.  The new 
improvements, arriving with the launch of UPSO, include a brand 
new look and feel based on user feedback, personalization 
features and improved search and browse options.

For more information on the new platform and our partner presses, 
please visit www.universitypressscholarship.com

Or contact:
Paige Casey
Institutional Marketing Manager, Online Products
Oxford University Press, New York
212 726 6428