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Consortium Directory Online data now available via MasterVision
- To: <firstname.lastname@example.org>
- Subject: Consortium Directory Online data now available via MasterVision
- From: "Laura Cox" <email@example.com>
- Date: Mon, 25 Jul 2011 21:21:21 EDT
- Reply-to: firstname.lastname@example.org
- Sender: email@example.com
Oxford and Towcester, 25th July 2011 - DataSalon and Frontline GMS announce that the integration of data from the Consortium Directory Online (CDO) is now available in MasterVision. Mutual customers of MasterVision, Ringgold and the CDO will now have the option to access CDO information in MasterVision which will map their existing data to that of library consortia and their members. MasterVision enables publishers to join all of their existing data into a single customer view, connecting every available data source including subscription, marketing, usage and author submission data into a single record for each unique individual and institution. This allows publishers to see every facet of the relationship they have with a particular institution or consortium. The Consortium Directory Online, which is already integrated with Ringgold's Identify database and utilises Ringgold's unique identifiers, provides a fully searchable picture of the library consortium market using a wide variety of factors. The CDO provides full profiles of each library consortium, including full contact information, member lists, publishers licensed, analysis tools and a wealth of background information, including information about licensing criteria and the consortium structure. Laura Cox, Managing Director of Frontline said: "Enabling publishers to integrate the detailed information available in the CDO into their own customer and prospect data will help them develop even more accurate and efficient sales and marketing efforts into the library consortium market. The combination of the three services gives publishers access to a huge amount of knowledge in one place." Nick Andrews, Managing Director of DataSalon said: "We are really pleased to give publishers the option of adding the CDO into their single customer view within MasterVision. The CDO provides a wealth of essential detail about each consortium, and combining it with MasterVision's existing tools for advanced analysis gives publishers a really powerful toolkit to fully understand their big deals." For further information please contact DataSalon at: <mailto:firstname.lastname@example.org> email@example.com or Frontline at: <mailto:firstname.lastname@example.org> email@example.com. Information about the Consortium Directory Online is available at: www.consortiumdirectory.com About Frontline GMS Frontline GMS was set up by Laura Cox in 2004 and provides sales and marketing consultancy services to the academic and professional publishing industry. Frontline specialises in advising publishers, vendors and intermediaries in several areas, specifically marketing strategy, negotiating with library consortia, setting pricing and business models, and using and analysing subscription, customer and usage data. Frontline also undertakes major research projects, and provides data analysis and market research services. <http://www.frontlinegms.com> www.frontlinegms.com About DataSalon DataSalon has established a strong reputation as the leading provider of customer insight solutions to the academic publishing industry. Our core product MasterVision enables publishers to create a comprehensive, fast and user-friendly 'data warehouse' solution for all of their customer data within a matter of weeks. We're pleased to count many of the largest and most innovative publishers among our clients, including BMJ Group, Oxford University Press, the Royal Society of Chemistry, and the American Institute of Physics. Our website is at: <http://www.datasalon.com> http://www.datasalon.com.
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