ALPSP - Maximising your Secondary Rights Workshop, London, December 2010

["Barbara Holmes" <trainingadmin@alpsp.org>]

Highly interactive, small group tuition (max 20 delegates)

Places still available but please note that this course is 
booking up fast:

Maximising your Secondary Rights

Tutors:

Jamie McOuat 
<http://www.alpsp.org/ngen_public/article.asp?aID=28633>, Rights 
Focus Ltd Caroline Gomm 
<http://www.alpsp.org/ngen_public/article.asp?aID=60736> , 
Digital Licensing Manager, HarperCollins

Delegate comments: 'Very useful, especially in indicating 
directions to go in, what is possible, where to get help.' -- J. 
Moody, Royal College of Obstetricians and Gynaecologists

'Good recap of all subsidiary rights, interactive exercises and 
negotiations very useful. I found the course very useful and 
informative, excellent for networking as well.' --M. Buczynoki, 
RPS Publishing

Overview:
This course will focus on how publishers can increase their 
revenues through the exploitation of the secondary rights held in 
their publications. During the course of the day we will cover 
the range of exploitation opportunities both in print and online 
and across a range of markets and languages.

Programme:

*  What are rights? The differences between primary and secondary 
rights, identifying what you own, what you should own and how to 
manage those rights?
*  Types of subsidiary rights - explanation and exploration of 
the range of rights with an up-to-date focus on digital
*  What opportunities could there be for you as a publisher?
*  Where do rights fit within a publishing organisation and how 
to create a profitable rights sales strategy?
*  Type of business partners and manner of licensing - direct 
with 3rd party publishers, using distributors, agents and 
aggregators, ebook providers and RRO's
*  Business models which exist for such licensing content 
including types of payment structures - including royalties and 
flat fees
*  Sample contracts - types of agreements - what to include and 
consider when licensing content, how to protect your rights
*  Choosing the right business partners - what to consider
*  Things to consider before signing on the dotted line - 
branding, sponsorship, images, third party permissions
*  Pitfalls and how to avoid them
*  Ongoing management of relation-ships, royalties, renewals and 
upselling

Learning objectives - by the end of the course delegates will be 
able to:
Understand the processes involved in licensing rights 
internationally, including some of the key considerations 
relating to understanding business models; feel confident in 
choosing parties to work with; grant rights; collect revenue and 
undertake post implementation review.

Who should attend:
This course is suitable for those working for publishers of all 
sizes who intend to or currently have some experience in 
licensing rights internationally. For more experienced delegates 
this should provide a useful refresher and will address newer 
media rights and related practical and legal issues.

Further information at:

http://www.alpsp.org/ngen_public/article.asp?aid=143535

Courses for 2010 are on our web site at: www.alpsp-training.org

Barbara Holmes
Training Administrator
Association of Learned and Professional Society Publishers