ALPSP Seminar: Know your Rights ... Content Licensing

["Lesley Ogg -ALPSP" <events@alpsp.org>]

How can publishers exploit their content to the full?  Book now 
for this one day ALPSP seminar

KNOW YOUR RIGHTS. OPPORTUNITIES AND PITFALLS IN CONTENT LICENSING

Wednesday 27 January 2010, London

Further information: www.alpsp.org

Chair: Philip Shaw, Hodder Education

Speakers:
Julie Carroll Davis, ProQuest
Caroline Gomm, HarperCollins
Adele Parker, Taylor & Francis
Huw Alexander, SAGE
Duncan Enright, Royal Pharmaceutical Society

This seminar will cover key aspects of secondary rights for small 
to medium sized publishers who are looking to exploit fully the 
content they publish, whether their own books and journals or 
those published under licence.  It will be relevant to those 
publishing for academic, research and professional markets, books 
and journals.

The speakers will review the most important sources of rights 
income and the various issues which the publisher should consider 
before deciding to offer rights to third parties. These include 
copyright considerations, brand visibility, and future own-brand 
online offerings amongst others.

Who should attend: The day is aimed at those with direct 
responsibility for rights management within Books and Journals 
publishers, and Managing Editors and Commissioning staff in 
publishing houses who are required to propose and justify 
publications on the basis of their financial performance, which 
increasingly will take into account revenue streams other than 
direct and trade sales. It will also be of interest to those in 
organizations who want to hear more about the realities of rights 
sales in a market where third parties want to reuse rather than 
simple reproduce content (incl delivery mechanisms).

Full details at 
http://www.alpsp.org/ngen_public/article.asp?aid=129659


Lesley Ogg
Senior Coordinator, Events & Information Systems
Association of Learned and Professional Society Publishers
E: events@alpsp.org  T: +44 (0)1245 260571; F: +44 (0)1245 
260935; www.alpsp.org

ALPSP International Conference 8-10 September 2010 - save the 
date!


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