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Re: Alumni access to electronic resources?
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- Subject: Re: Alumni access to electronic resources?
- From: "Thomas J. Michalak" <firstname.lastname@example.org>
- Date: Fri, 6 Jul 2001 17:33:59 EDT
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- Sender: firstname.lastname@example.org
This information is in response to Ann's requestfor a report on a successful implementation of database services to alumni. I've responded directly to Marianne Afifi. At the Harvard Business School, Baker Library has a program (eBaker) for HBS alumni to access four databases in business: OneSource Global Business Browser, ABI Inform (Proquest), Hoover's Online, and CareerSearch. We began the program in the fall of 1999 with OneSource, ABI Inform and CareerSearch. Hoover's was added in the fall of 2000. In the OneSource and ABI Inform case we negotiated separate licenses for alumni access, with separate fees. In the case of Hoover's and Career Search, we simply paid an additional fee on our existing contracts for the alumni access. Alumni are defined as MBA graduates, graduates of long programs in Executive Education, and graduates of doctoral programs. The service is not extended to participant of custom executive education programs or the participants in short executive education programs. We charge the alumni $299 for this service which we are subsidizing since the subscription fee does not completely cover the subscription cost and there is additional support costs for authentication, marketing, and customer service. I'd estimate the latter to be about one fte. For an article on the origins of this service see: http://hul.harvard.edu/publications/library_notes/pdfs/HULN1292.pdf The eBaker product is linked to a portal of information on research and activities of the Harvard Business School (including Harvard Business School Publishing). HB Working Knowledge is published weekly during the academic year and biweekly in July and August. http://hbswk.hbs.edu/ The HBS Working Knowledge Web site and the eBaker offering together offer our alumni an opportunity to keep abreast of business and management at the School as well as provide them with personal access to useful business information resources. This keeps the alumni connected and provides them with lifelong learning opportunities. This makes for happier alumni and happier alumni.... It's a long term investment. HBS Working Knowledge site has a free registration and currently has more than 25,000 registered users with 20,000 receiving a weekly email with update information. Our estimate is that 25 % of these registrants are alumni, the balance, the general public. Our current subscriber base for eBaker is 1355 alumni, including graduates of executive education programs. We offer the current graduating class a special subscription price of $199 and about 15 % of the class of 2000 subscribed. We are now in an enrollment campaign for the class of 2001. I'd be happy to respond to further questions on the eBaker service. Tom Michalak http://hbsworkingknowledge.hbs.edu/ Baker Library: "We put the 'information' in information technology." eBaker Alumni Research Service: "Just in time, just enough, and just for you." Thomas J. Michalak Executive Director Baker Library Harvard Business School Soldier's Field Road Boston, MA 02163 617-495-6042 Fax 617-495-8948