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RE: Are banner ads acceptable on licensed databases?
- To: "'firstname.lastname@example.org'" <email@example.com>
- Subject: RE: Are banner ads acceptable on licensed databases?
- From: "Somers, Michael" <firstname.lastname@example.org>
- Date: Sun, 13 Aug 2000 07:38:35 EDT
- Reply-To: email@example.com
- Sender: firstname.lastname@example.org
If a database vendor is going to accept banner ads (and the subsequent revenue such banner ads would generate), does that necessarily mean that the increased revenue would affect/offset the price of the database? Would the vendor allow libraries to place their own library logos in such prominent spots instead, as part of the cost of purchasing the database? If the answer to both questions is "no," then I personally would find such ads intrusive. Our patrons/customers/faculty/students already believe that such services/products/resources are free and many find proprietary search terms and strategies bothersome. So link some of those concerns with flashy banner ads and I assume many researchers/scholars will avoid such products or grumble when using them. However, it would not surprise me if vendors accepted such ads since they are in the business of making money. Banner ads are already a business response to available Web page space. When the banner ads are intrusive and more prominent than the product itself, then the products lose their effectiveness. I am more apt to ignore such products/Web sites. Another related issue are cookies. Do cookies accompany the banner ads? Would the cookies be removed after the site is closed? Is there such a guarantee? What if the library's browser is set to reject sites that place cookies on the desktop? Mike Somers Michael A. Somers OPAC Librarian (Interim Head, Systems Unit) UNC Charlotte J. Murrey Atkins Library email@example.com 704/547-2381 704/547-2232 (fax) -----Original Message----- From: GenAnnual@aol.com [mailto:GenAnnual@aol.com] Sent: Friday, August 11, 2000 9:08 AM To: firstname.lastname@example.org Subject: Are banner ads acceptable on licesnsed databases? Colleagues, I need your opinion. An online database vendor has asked me if librarians would accept or object to their placing banner ads, visible to library patrons, on licensed databases hosted by their company? What would be your reaction? Not care; accepting; would cancel the subscription or? I take it that they feel they could charge lower fees if they had the additional revenue from the ads. What's your feeling?
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