[NetGold] MUSEUMS: ADMINISTRATION OPERATIONS SECURITY MARKETINGPROMOTION: Managing Museum Digital Assets: A Resource Guide for Museums

["David P. Dillard" <jwne@astro.ocis.temple.edu>]

Subject: [NetGold] MUSEUMS: ADMINISTRATION OPERATIONS SECURITY MARKETING
    PROMOTION:  Managing Museum Digital Assets: A Resource Guide for Museums

Digital licensing is an important issue in the world of libraries and the
main reason for being of the LibLicense website and discussion group.

Liblicense <http://www.library.yale.edu/~llicense/index.shtml>

George Lessard has posted a web link and brief decription from the
Development Gateway of an Adobe Acrobat .pdf guide to digital licensing in
the museum world.

Title: Managing Museum Digital Assets: A Resource Guide for Museums URL:
<http://www.iipi.org/activities/Research/Museums%20Guide.pdf>

The complete Develoment Gateway description of the above cited document
may be found at this URL:
<http://topics.developmentgateway.org/ict/rc/ItemDetail.do~1001136>

I have added an excerpt from the guide below the MediaMentor post.

The MediaMentor post may be found at this URL:
<http://groups.yahoo.com/group/mediamentor/message/14411>

Here is the MediaMentor post.

Sincerely,
David Dillard
Temple University
(215) 204 - 4584
jwne@astro.temple.edu
<http://groups.yahoo.com/group/NetGold/>
<http://www.edu-cyberpg.com/ringleaders/davidd.html>
<http://www.kovacs.com/medref-l/medref-l.html>

---------- Forwarded message ----------
Date: Sun, 9 May 2004 22:35:48 -0600
From: George Lessard <media@web.net>
To: CPI-UA List <cpi-ua@vancouvercommunity.net>
Cc: L mediamentor <mediamentor@yahoogroups.com>
Subject: [MediaMentor] Managing Museum Digital Assets: A Resource Guide for
    Museums

Managing Museum Digital Assets: A Resource Guide for Museums
<http://topics.developmentgateway.org/ict/rc/ItemDetail.do~1001136>

This 57-page document (available online in pdf format) is the first
stage of a project by the International Intellectual Property
Institute (IIPI) known as World Museums & Economic Development.
According to the guide, many museums are mounting virtual exhibitions
...

Contributed by Charles Kleymeyer on 4 May, 2004

======================================

>From Managing Museum Digital Assets: A Resource Guide for Museums

Section 1 Museums and Audiovisual Licenses
1.1 INTRODUCTION

"Museums around the world are besieged with requests from new media
companies to develop audiovisual products that exploit their rich cultural
resources. The scope of an audiovisual project may range from the simple
to the complex. Films, videotapes, audiotapes, CD-ROMs, digital videodiscs
(DVDs) are all types of audiovisual products.

>From the perspective of fulfilling the museums mission, such projects
offer new opportunities for museums to showcase their collections, attract
visitors and educate their audience. From a business perspective,
audiovisual projects may generate new revenue streams for the museum.
Nonetheless, the legal aspects of negotiating and drafting an audiovisual
development agreement can be daunting for museums.

Audiovisual development agreements are really hybrid contracts, combining
elements of intellectual property licenses (usually copyright and
trademark and sometimes patent) and general contractual provisions
governing the manufacturing of the product itself. In the typical
agreement, the museum permits the audiovisual developer to use its visual
and textual materials in exchange for compensation, either in the form of
royalties or a flat fee payment.

Although the terms and conditions of audiovisual development licenses can
become quite complex, there are five essential questions to keep in mind
in each licensing transaction. Which rights? To whom? For how long? For
what purpose? For how much? At each stage in the negotiating process, the
museum should have a clear answer to these questions. To assist museums in
this process, this section provides a model audiovisual development
agreement and related commentary, which can be used as a point of
departure for the museums specific project."

======================================

The Liblicense website provides a webliography of licensing resources
online that includes sites dealing with museum licensing issues.

Licensing Resources
<http://www.library.yale.edu/~llicense/liclinks.shtml>