Re: ALPSP Maximising your Secondary Rights, London, 7th December, 2011

[Joseph Esposito <espositoj@gmail.com>]

Fred,

Secondary rights are for markets outside of libraries (if your 
primary market is libraries, which is the case for most 
journals).  The greater the income for secondary rights, the less 
pressure to impose price increases in the primary market.  An 
example of secondary rights would be selling the rights for 
translations, putting journal articles into coursepacks for 
course adoptions, and licensing a database of articles in a 
particular domain to help train a computer algorithm to improve 
search results.

Joe Esposito

On Fri, Nov 4, 2011 at 6:12 PM, FrederickFriend 
<ucylfjf@ucl.ac.uk> wrote:

> I find it rather insensitive that this training event has been
> advertised on a list which includes many librarians and others
> from institutions from whom the revenues may well be acquired. Is
> not the ALPSP list or other publishing lists the place for such
> messages? If the authors of the content in question are
> publicly-funded researchers or teachers, the "exploitation" is
> derived from rights which those authors have been under pressure
> to sign away to publishers. It could be argued that it is the
> authors who are being exploited.
>
> Fred Friend
>
> -----Original Message-----
> From: Barbara Holmes
> Sent: Thursday, November 03, 2011 11:23 PM
> To: liblicense-l@lists.yale.edu
> Subject: ALPSP Maximising your Secondary Rights, London, 7th December, 2011
>
> Highly interactive, small group tuition (max 20 delegates) Places
> still available but please note that this course is booking up
> fast:
>
> Maximising your Secondary Rights
> Wednesday 7 December 2011, London
>
> Overview:
>
> This course will focus on how publishers can increase their
> revenues through the exploitation of the secondary rights held in
> their publications. During the course of the day we will cover
> the range of exploitation opportunities both in print and online
> and across a range of markets and languages.
>
> Programme:
>
> *What are rights? The differences between primary and secondary
> rights, identifying what you own, what you should own and how to
> manage those rights
>
> *Types of subsidiary rights - explanation and exploration of the
> range of rights with an up-to-date focus on digital
>
> *What opportunities could there be for you as a publisher?
>
> *Where does rights fit within a publishing organisation and how
> to create a profitable rights sales strategy
>
> *Type of business partners and manner of licensing - direct with
> 3rd party publishers, using distributors, agents and aggregators,
> ebook providers and RRO's
>
> *Business models which exist for such licensing content including
> types of payment structures - including royalties and flat fees
>
> *Sample contracts - types of agreements - what to include and
> consider when licensing content, how to protect your rights
>
> *Choosing the right business partners - what to consider
>
> *Things to consider before signing on the dotted line
> - branding, sponsorship, images, third party permissions
>
> *Pitfalls and how to avoid them
>
> *Ongoing management of relationships, royalties, renewals and
> upselling
>
> Learning objectives:
>
> By the end of the course delegates will be able to: Understand
> the processes involved in licensing rights internationally,
> including some of the key considerations relating to
> understanding business models; feel confident in choosing parties
> to work with; grant rights; collect revenue and undertake post
> implementation review.
>
> Who should attend:
>
> This course is suitable for those working for publishers of all
> sizes who intend to or currently have some experience in
> licensing rights internationally. For more experienced delegates
> this should provide a useful refresher and will address newer
> media rights and related practical and legal issues.
>
> Further information at
>
> http://www.alpsp.org/ngen_public/article.asp?aid=3D335363
>
> Other 2011 Courses:
>
> Business Development Workshop: Scoping New Markets:
> http://www.alpsp.org/ngen_public/article.asp?aid=3D335365
>
> 2012 Courses:
>
> All our courses for 2012 are on our website:
> http://www.alpsp.org/ngen_public/article.asp?aid=3D353169
>
>
> Barbara Holmes
> Training Administrator
> Association of Learned and Professional Society Publishers
> Email: trainingadmin@alpsp.org
>
>