print collection usage and aftermarketing (fwd)

[Liblicense-L Listowner <liblicen@pantheon.yale.edu>]

---------- Forwarded message ----------
Date: Tue,  1 Feb 2011 13:48:50 EST
From: ehling@cornell.edu
To: liblicense-l@lists.yale.edu
Subject: print collection usage and aftermarketing

A thoughtful post, inspired by an important report on print 
collection usage at Cornell University Library, has just gone up 
in the Scholarly Kitchen:

http://bit.ly/ihKQ59

"The aim of the Walker Report is to get a better handle on how 
books actually circulate in order to plan collections better. 
Are there too many books? Too few? Perhaps there are too many in 
some disciplines, not enough in others?  How could this 
information be used to build plans for migrating toward 
patron-driven acquisition (PDA), which potentially could lower 
libraries' costs -- or, better yet, align collections with usage 
such that library funds are most efficiently spent?

"Publishers should consider this:  the bright light of 
computer-assisted quantitative analysis is being brought to bear 
on their brands.  Which brands will benefit from this? Which will 
suffer? And how many book publishers budget money for brand 
marketing as journals publishers do?

"The next battle for scholarly book publishers thus is not in 
getting their books into digital form -- that's a given; that's 
the last war. The next battle is brand-building after the sale 
has been made. This is aftermarketing, and it's going to require 
new tactics and resources."

terry ehling
scholarly publishing strategist
cornell university
ithaca [ny] �14850
ehling@cornell.edu