Understanding Digital Natives: How does academic publishing need to change to serve tomorrow's scholars?

["Karen King" <KKing@nutrition.org>]

Register Now for the SSP/AAUP Web Seminar: Understanding Digital 
Natives:

How Does Academic Publishing Need to Change to Serve Tomorrow's
Scholars?

To be held Tuesday, May 4, 2010, 11.00 am - 12.30 pm EST

There has been much talk about the challenges of publishing for 
the "Google generation," digital natives for whom the 
availability of Internet connectivity is assumed. As the first 
members of this "millennial" generation begin to enter graduate 
school, the need to understand how they interact with specialist 
information, and whether they will research and publish 
differently or in much the same way as their predecessors, has 
become acute.

This seminar takes advantage of the webinar format to bring 
together researchers from two important, but geographically 
widely spread, centers that have pioneered the systematic study 
of scholarly behavior. Using the data they have collected, these 
experts will focus on evidence of particular relevance to 
scholarly publishers. Their findings will be discussed by an 
expert commentator, and they will answer questions from 
participants.

Presenters:

David Nicholas, Ph.D., Director, Department of Information 
Studies, University College London

Sophia K. Acord, Ph.D., Research Associate, Center for Studies in 
Higher Education Center for Studies in Higher Education, 
University of California at Berkeley

Organizers:

Rebecca Kennison, Director, Center for Digital Research and 
Scholarship, Columbia University

Charles Watkinson, Director, Purdue University Press

Join us if you want to:

- Hear focused summaries, designed for scholarly publishers, of 
the latest information science research on "digital native" 
scholars

- Acquire important evidence about emerging trends vital to 
shaping your publishing strategy

- Question international experts about changes in behavior among 
your authors and users

The Society for Scholarly Publishing in collaboration with the 
Association of American University Presses presents another great 
web-based seminar on a hot topic. With web seminars, you don't 
have to leave your office to learn. All you need is a telephone 
and a computer with Internet access. You can submit questions to 
the speakers using your computer, and there will be plenty of 
time for questions and discussion. Registration is per-computer 
rather than per-site, but you can invite as many staff as you 
like to participate using a single speakerphone and projector. 
Why not use the seminar as the basis for your own brainstorming 
session? All participants receive a recording of the seminar 
after the event, so you are free to review the presentations 
again and again.

Who Should Attend:

Supplying focused and evidence-based information, this seminar 
will be invaluable to senior managers and other individuals 
responsible for setting strategy at small- to medium-sized 
publishers of scholarly content, and for the consultants advising 
them.

REGISTRATION FEE: $99 for SSP and AAUP members; 149 for 
non-members

To register and for more information please go to the "Events" 
tab on the SSP website: https://www.sspnet.org

Submitted by Karen King on behalf of SSP