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Publishers' brands

To: <liblicense-l@lists.yale.edu>
Subject: Publishers' brands
From: Joseph Esposito <espositoj@gmail.com>
Date: Mon, 12 Apr 2010 18:41:37 EDT
Reply-to: liblicense-l@lists.yale.edu
Sender: owner-liblicense-l@lists.yale.edu

I just posted over at the Scholarly Kitchen on why publishers' brands matter:

http://j.mp/cCwXwT

I would be interested in getting feedback on this offline, if 
anyone thinks it worth the trouble.  I have been studying how the 
inclusion of certain information, including the name of the 
publisher, in ONIX feeds influences online discovery.

Joe Esposito

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