RE: Journal Brand plus the OA advantage

["Ian Russell" <ian.russell@cytherean.co.uk>]

>>>if we accept that scholars can no longer do comprehensive 
>>>reading of all the journals in their fields, it is timely to
evolve beyond journals, or beyond manual reading.<<<

'It is certainly impossible for any person who wishes to devote a 
portion of his time to chemical experiment, to read all the books 
and papers that are published in connection with his pursuit; 
their number is immense, and the labour of winnowing out the few 
experimental and theoretical truths which in many of them are 
embarrassed by a very large proportion of uninteresting matter, 
of imagination, and of error, is such that most persons who try 
the experiment are quickly induced to make a selection in their 
reading, and thus inadvertently, at times, pass by what is really 
good.' Michael Faraday, 1826

-----Original Message-----
From: owner-liblicense-l@lists.yale.edu
[mailto:owner-liblicense-l@lists.yale.edu] On Behalf Of Heather Morrison
Sent: 28 October 2009 22:49
To: liblicense-l@lists.yale.edu
Subject: Journal Brand plus the OA advantage

In light of recent discussions on the value of journal brand,
consider the combined advantage of journal brand with the open
access advantage!

Any society journal that is well-known for its quality will bring
the journal brand advantage in a conversion to open access, for
example, combining the journal brand advantage with the optimal
dissemination that is open access.

The OA advantage has no doubt been most helpful to some of the
newer journals and publishers in quickly establishing a
reputation for high quality - journals such as Public Library of
Science Biology, and the BioMedCentral and Hindawi journals.

This may be a temporary advantage for journals; if we accept that
scholars can no longer do comprehensive reading of all the
journals in their fields, it is timely to evolve beyond journals,
or beyond manual reading.

Heather Morrison, MLIS
The Imaginary Journal of Poetic Economics
http://poeticeconomics.blogspot.com