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Re: Critique of OA metric

If this were true, then I would not lose so often when I compete 
for junior faculty's books in competition with presses like 
Cambridge, whose 500+ years of branding seem to count for a lot 
with the senior colleagues of these faculty who tell them that 
they will have a better chance of getting tenure if theory 
publishing with the more "prestigious" press!

Sandy Thatcher
Penn State University Press (only a little more than 50 years old)

At 7:22 PM -0400 10/26/09, Ahmed Hindawi wrote:

>The more important reason is that it is difficult to establish a 
>brand as a book publisher because authors don't expect that much 
>correlation between the quality of books published by a 
>particular publisher. The journal brand as a "Stamp of Quality" 
>of the articles it publishes is certainly much more visibile 
>than the publisher brand as a "Stamp of Quality" for the books 
>it publishes.