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Chronicle on effectiveness of free content

An interesting and unexpected article in the Chronicle about a 
physics professor who was touted by Chris Anderson in Anderson's 
new book "Free" as an example of how free content helps to sell 
books.  The professor, Richard Muller of Berkeley, says it ain't 
so.  Not clear to me after reading this that either Muller or 
Anderson have this exactly right. Here is the link:


Joe Esposito