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The difference is the marketing costs and all that comes with it. 
The Penn State journals are part of the Muse aggregation.  The 
Chicago journals are marketed on a direct basis.

Joe Esposito

----- Original Message -----
From: "Sandy Thatcher" <sgt3@psu.edu>
To: <liblicense-l@lists.yale.edu>
Sent: Friday, November 28, 2008 6:59 AM
Subject: RE: Should university presses adopt an OA model for all of their
scholarly books?

> One wonders why.... I was assuming a quarterly journal with 
> about 96 pages per issue. There are of course journals that 
> publish more frequently and have many more pages annually than 
> 4 x 96, as well as some with complicated typesetting, but I 
> wanted to keep my estimate simple, representing what I consider 
> to be the "typical" journal in these fields. I'd love to see 
> the breakdown of costs that add up to more than $100,000 per 
> journal. Can you supply them, from memory or otherwise?
> P.S. Our Press publishes 11 journals in the humanities and 
> social sciences for a total cost of around $185,000 annually, 
> and my figure of $15,000 is rounded off from that experience. 
> Copyediting for most of them is paid for by the editorial 
> office, not the Press, so if that expense were added to the mix 
> for all of our journals, the total would probably round off to 
> $20,000.
> Sandy Thatcher
> Penn State University Press
>>It is an interesting thought, but, based on my experience at a
>>university press that publishes nearly 50 journals, Sandy's
>>numbers are off by a long shot.  Average costs per journal at
>>this press, excluding PPP, were well over $100,000 per journal
>>per year in humanities and social sciences.
>>Nawin Gupta
>>-----Original Message-----
>>From: owner-liblicense-l@lists.yale.edu
>>[mailto:owner-liblicense-l@lists.yale.edu] On Behalf Of Sandy Thatcher
>>Sent: Monday, November 24, 2008 9:47 PM
>>To: liblicense-l@lists.yale.edu
>>Subject: Re: Should university presses adopt an OA model for all of their
>>scholarly books?
>>My own recent back-of-the-envelope calculations showed that it
>>would cost universities a total of $14 million annually to
>>publish all university press journals and $200 million to publish
>>all university press books annually as open access. This is based
>>on the assumption that the average annual cost of publishing a
>>journal in humanities and social sciences in university presses
>>is $15,000 and that presses account for roughly 700 journals
>>overall, and that the average cost of publishing a monograph is
>>$20,000 and that the annual output of presses collectively is
>>10,000 titles. These figures, of course, exclude all costs
>>associated with printing, binding, and shipping physical copies,
>>including warehousing. (Those costs constitute roughly 30% of the
>>overall cost of publishing a monograph.) If POD is provided,
>>there would of course be some income stream generated to offset
>>those costs, but also some extra costs coming from the
>>manufacturing and distribution of the POD copies. But when you
>>think that even without generating any income, all the output of
>>university presses, both journals and books, could be made OA for
>>a total annual cost of about $214 million, that seems like a
>>possibly wise investment--especially when you consider that this
>>amount probably is less than the total of annual salaries for
>>Division 1 football coaches! And if this cost were shared equally
>>among all 3,000 American colleges, it would amount to less than
>>$72,000 per university annually, a piddling amount. If the
>>Carnegie classification were used as a basis for charging
>>universities proportionate fees according to FTE student or
>>faculty count, most colleges would pay far less than this.
>>So, do I hear a motion for funding university press operations so
>>that all of our output could be made available OA--and we can
>>stop arguing about copyright?
>>P.S. Maybe have Google contribute its $125 million to this goal
>>instead of paying legal fees and startup costs of the Book Rights
>>Registry for the settlement?
>>Sandy Thatcher
>>Penn State University Press