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Re: Wiley-Blackwell 2009 Subscription and Licensing Options

FrederickFriend writes

> Can Emily Gillingham please answer one simple question: why is 
> the cost of online only in the per-title option the same as 
> print only?

Can Frederick Friend please answer one simple question: who told 
you that prices charged have to reflect comparative product 
costs? That was not an economist worth her salt. It is uncommon 
for companies to charge less for a product that costs more, and 
more for a product that costs less. The issue for a publisher is 
to maximize profits, not align prices to costs.

Cheers,

Thomas Krichel                    http://openlib.org/home/krichel
                               RePEc:per:1965-06-05:thomas_krichel
                                              skype: thomaskrichel