Accucoms Publishes White Paper: Selling to Libraries in Central an=

["Tracy Gardner" <tracy@tgm.ox14.com>]

d Eastern Europe
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**Apologies for Cross Posting**

Central and Eastern European (CEE) is rapidly emerging as an
important market for scientific and academic publications.
However, cultural differences between countries of the
ex-communist regime and the more capitalistic countries of
Western Europe and USA require a different sales and marketing
approach.

Pinar Erzin said =93Accucoms has a significant amount of experience
in this region and it is in contact with many libraries on a
daily basis from all over CEE.  After fielding many enquires
about this region from our clients and prospective clients, we
decided to carry out a survey and publish the results in a White
Paper for the benefit of the academic publishing community=94.

The research identified what type of resources they currently
have available; what resources they want to include in the
future, the preferred format for resources, preferred methods of
communication from publishers and the importance of different
aspects of customer service.

One of the key findings the report identified was that whilst
libraries want to subscribe to more electronic resources, they
often do not have the infrastructure or technical expertise to
handle implementation of these resources.

The White Paper is available from Accucoms at:
http://www.accucoms.com/about/reports.htm

For more information please contact Pinar Erzin, Managing
Director, Accucoms:

Tel: +31 (0)71 524 7630
Email: pinar.erzin@accucoms.com

ACCUCOMS BV is an independent company providing specialist sales
and marketing services for scholarly and society publishers
worldwide. Based in The Netherlands, and in US, ACCUCOMS provides
cost-effective and efficient inbound and outbound telemarketing,
sales support and customer service.

Tracy Gardner
TGM
Tel: +44 (0) 7884 438007
Email: tracy@tgm.ox14.com
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