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question regarding OA "color status" as a marketing tool
- To: liblicense-l@lists.yale.edu
- Subject: question regarding OA "color status" as a marketing tool
- From: "Greg Tananbaum" <gtananbaum@gmail.com>
- Date: Tue, 12 Aug 2008 19:08:20 EDT
- Reply-to: liblicense-l@lists.yale.edu
- Sender: owner-liblicense-l@lists.yale.edu
Hello List Members, I am working with a journal publisher on a project that touches on copyright and open access archiving policies. One item that has come up concerns the extent to which publishers publicize their OA "standing" (i.e., Green, Blue, etc.). Is this a selling point that content providers feel is worth trumpeting, particularly those who may combine liberal pre- and post-print rights with a subscription model? Do they put in on their websites, in marketing collateral, and so forth? Any insights list members can provide, either to the forum or offline, would be most appreciated. Greg Tananbaum Consulting Services at the Intersection of Technology, Content, & Academia (510) 295-7504 gtananbaum@gmail.com http://www.scholarnext.com
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