SSP Web seminar- Making Sense of Online Usage

["October Ivins" <october.ivins@mindspring.com>]

Making Sense of Online Usage: What the Statistics Mean and How 
You Can Leverage Them

Tuesday, March 21st, 2006 1:00-2.30 pm Eastern Time
(12:00 pm Central; 11:00 am Mountain; 10:00 am Pacific)

The Society for Scholarly Publishing presents another great 
web-based seminar on a hot topic.  All you need is a telephone 
and a computer with Internet access. Invite as many staff as you 
like to participate using a single speaker phone and projector. 
You can use the seminar as the basis for your own brainstorming 
session.  You can submit questions to the speakers using your 
computer and view the speaker's slides during their presentation.

Join us if you want to--
-- Understand user behavior
-- Improve services
-- Create better products

How can arcane usage data be transformed into practical 
information that can be used to inform real-world editorial, 
marketing and product decisions?

What is the role of reporting standards like COUNTER, and why 
should you care?

What kinds of data should publishers gather?

What tools will help you interpret it?

Join us as experienced publishers define terms and discuss the 
challenges of interpreting online usage data. Two case studies 
will help us learn how interpretive tools can be used to help you 
refine products and better serve your customers.

Full of practical suggestions and honest assessments of the 
challenges of collecting meaningful data and turning it into 
useful and actionable information, this seminar will be 
invaluable to small and medium-sized publishers who want to make 
sense of their usage information.

Speakers will provide short demonstrations and reviews of some of 
the tools they use to collate and organize their data.

WHO SHOULD ATTEND: Marketing and editorial staff; licensing 
administrators; online channel administrators; IT managers 
responsible for software selection; and librarians and 
information managers seeking to understand publisher behavior.

MODERATORS:
Charles Watkinson, Director of Publications, American School of Classical
Studies at Athens
Todd Carpenter, Director of Business Development, BioOne

SPEAKERS:
Doug LaFrenier, Marketing Director, American Institute of Physics
Tom Charvet, VP of Technology, Optimal IQ
Kristen Fisher Ratan, Journal Products Manager, HighWire Press
April Orr, Assistant Director of Sales and Marketing, American Chemical
Society

Use the full capacity of the internet and take this seminar online!

Register at our website http://www.sspnet.org

You may also call or email for more information.
info@sspnet.org (303) 422-3914


(Ms.) October Ivins, MLS
Board Member, Society for Scholarly Publishing
Ivins eContent Solutions
telephone 781-793-9283 (EST)
october.ivins@mindspring.com