ALPSP Seminars

["Debbie Stoddart" <marketing@alpsp.org>]

You will find information below on two forthcoming seminars from ALPSP.  
To book for either of these please contact Lesley Ogg on tel: 01245
260571, fax: 01245 260935 or email: events@alpsp.org

Learning from Users 4 July 2003
Chair: Richard Gedye, Oxford University Press

Understanding what users do and what they want is critical to developing
successful print and electronic information products and services.  
Publishers need to know who their users are, how they find and use
information, and how they behave when faced with choices.  Many research
studies have been done to document how users behave; much can also be
learned from the electronic logs of what users actually do.  This seminar
summarises in a practical way what we know about user behaviour and what
publishers can do to learn more about their own users.  Hard data on what
users want and how they behave will allow publishers to make informed
decisions on new products and services.  This seminar will explain how to
get it.

Who should attend

Publishers in marketing, market research, sales, and customer service who
want to understand their customers' needs and preferences.

Publishing management, editorial, and new business development staff who
plan new products and services, and technical staff who design them.

Marketing and technical staff who analyse usage statistics and user
logfiles.

Further details can be found at: www.alpsp.org/s040703.htm


Journal Development 23 September 2003
Chair: Leon Heward-Mills, Thomas Telford

This full day seminar will examine how learned, professional and society
journals have been changed successfully to meet the needs of readers,
authors, subscribers and societies.  Presentations and case studies focus
on various elements of journal development such as editorial, electronic,
online and marketing.

Who should attend

Editors, publishers and society officers wishing to learn how 
others have developed journals and how to apply that experience to
  their own list.
Further details can be found at : www.alpsp.org/s230903.htm

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Debbie Stoddart
Email: marketing@alpsp.org
Telephone:+44  (0)1780 757005
Fax: +44 (0) 1780 762057