Journal of Advertising Research now being published by Cambridge

["Susan Soule" <ssoule@cup.org>]

With apologies for cross-posting

For immediate release

Cambridge University Press and The ARF (formerly the Advertising Research
Foundation) are delighted to announce that as of 2003, the Journal of
Advertising Research will be published by Cambridge on behalf of The ARF.

The journal, which has been published since 1960 and is one of the premier
peer review journals for the advertising, marketing, and media research
industry, will be available online beginning in 2003 via Cambridge
Journals Online (http://journals.cambridge.org) for both individual and
institutional subscribers.  Cambridge Journals Online provides access to
full-text articles and includes advanced searching capabilities, reference
linking, an email alerting service, and personalized storing of both
articles and searches for future use.

The ARF was founded in 1936.  It is a not-for-profit corporate-membership
association, which is today the preeminent professional organization in
the field of advertising, marketing, and media research. The mission of
The ARF is "Profitable business through effective research and insights."

Cambridge University Press is the printing and publishing house of the
University of Cambridge, and is the oldest press in the world.  
Established in 1554, it is a charitable enterprise required by University
Statute to devote itself to printing and publishing in the furtherance of
the acquisition, advancement, conservation, and dissemination of knowledge
in all subjects; to the advancement of education, religion, learning and
research; and to the advancement of literature and good letters.

For more information please contact:

Susan Soule
Journals Marketing Manager
Cambridge University Press
40 West 20th Street
New York, NY 10011-4211
Tel: 212-924-3900 ext. 334
Fax: 212-691-3239
Email: ssoule@cup.org

Carol White
Senior Vice President, Communications
The ARF
641 Lexington Avenue
New York, NY  10022-4503
Tel: 212-751-5656, ext. 227
Fax: 212-319-5265
Email: Carol.White@theARF.org