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Re:advertising revenue

In addition to those and similar journals, quite a number of the medical
journals also have such revenue. One cannot always tell by the versions
sent to libraries, which sometimes do not contain all the advertisements,
which may sometimes be targeted to specific medical specialties as
individual subscribers and enclosed only in those copies. I suppose
journals in other fields where the readers include practitioners as well
as academics might possibly do likewise.

David Goodman, Princeton University Biology Library
dgoodman@princeton.edu            609-258-3235

On Tue, 16 Oct 2001 ldavids@northwestern.edu wrote:

> Anthony Watkinson said:
> > I am not disagreeing with any of the library respondents and especially
> > not David. I do not think any publisher knows the answer either. However
> > there are journals, which I cannot name because the information was
> > privileged, that do make their money out of advertising rather than
> > subscriptions. There are not many but they do exist. For those journals
> > the number of subscribers that they can demonstrate to auditing bodies is
> > very important indeed.
> > Anthony Watkinson
> It is not hard to tell which journals depend on advertising revenue.
> Just open their pages.  Science and Nature come out on top, of course.
> Many others probably would not mind having some advertising, but for two
> or three thousand known subscribers, It is not worth the money for most
> companies.
> Note: This is from a Rotterdam Internet Cafe, where I came after the
> Frankfurt Book Fair in order to see the Hieronymous Bosch exhibit.
> Global Internet access is certainly a marvelous convenience.
> The only problem is that this keyboard translates all apostrophes as the
> letter I by the time to gets to the US,which is why I am not using any.
> Lloyd