Re: Are banner ads acceptable on licesnsed databases?

["David P. Dillard" <jwne@astro.ocis.temple.edu>]

	I think the times they are a changing.  If this idea were brought
up in 1980, lets say, that your Dialog or BRS search would have
advertising in it, I suspect that there would have been quite an uproar.  
Now, the internet and the web page designs that we have become so used to
are making us more used to receiving content mixed with advertising.  We
subscribe to Time Magazine in print in libraries without going to the
picket lines to demand that the advertisements be removed before libraries
will agree to store Time and other magazines and journals on their
shelves.  Britannica online in the free version has been accepted with the
commercial content without a major protest.  Indeed, there is a strong
possibility that the Britannica might not have survived without making
this change.  I think that advertising in databases is going to come and
may be part of the mix that helps keep the databanks that vend databases
viable. I also believe that the training we have received by using the
internet extensively will make us unaware and unconcerned about the
advertising on websites and other delivery media for databases.  The more
that one is bombarded with commercial content, the better one gets at not
seeing it until it becomes the focus of a need that makes us want to use
the content of specific advertising.



Sincerely,
David Dillard
Temple University
(215) 204 - 4584
jwne@astro.temple.edu


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On Mon, 14 Aug 2000, Ann Okerson wrote:

> Paula Schmidt writes:
> 
> ----------------------------------------------------------------------
> Date: Fri, 11 Aug 2000 15:06:42 -0500
> From: SCHMIDT_PAULA_O@Lilly.com
> Subject: Re: Are banner ads acceptable on licesnsed databases?
> To: liblicense-l@lists.yale.edu
> 
> I would not object, if there was an adjustment in the subscription rate to
> reflect the opportunity to advertise to a unique group of possible
> customers.
> 
> Paula Schmidt
> 
> ___
> 
> GenAnnual@aol.com@lists.yale.edu on 08/11/2000 08:08:29 AM
> Please respond to liblicense-l@lists.yale.edu
> Sent by:  owner-liblicense-l@lists.yale.edu
> 
> To:   liblicense-l@lists.yale.edu
> 
> Subject:  Are banner ads acceptable on licesnsed databases?
> 
> I need your opinion. An online database vendor has asked me if librarians
> would accept or object to their placing banner ads, visible to library
> patrons, on licensed databases hosted by their company?
> 
> What would be your reaction? Not care; accepting; would cancel the
> subscription or?  I take it that they feel they could charge lower fees if
> they had the additional revenue from the ads.
> 
> What's your feeling?
>