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Re: Are banner ads acceptable on licesnsed databases?
- To: Ann Okerson <firstname.lastname@example.org>
- Subject: Re: Are banner ads acceptable on licesnsed databases?
- From: "David P. Dillard" <email@example.com>
- Date: Wed, 16 Aug 2000 01:57:50 EDT
- Reply-To: firstname.lastname@example.org
- Sender: email@example.com
I think the times they are a changing. If this idea were brought up in 1980, lets say, that your Dialog or BRS search would have advertising in it, I suspect that there would have been quite an uproar. Now, the internet and the web page designs that we have become so used to are making us more used to receiving content mixed with advertising. We subscribe to Time Magazine in print in libraries without going to the picket lines to demand that the advertisements be removed before libraries will agree to store Time and other magazines and journals on their shelves. Britannica online in the free version has been accepted with the commercial content without a major protest. Indeed, there is a strong possibility that the Britannica might not have survived without making this change. I think that advertising in databases is going to come and may be part of the mix that helps keep the databanks that vend databases viable. I also believe that the training we have received by using the internet extensively will make us unaware and unconcerned about the advertising on websites and other delivery media for databases. The more that one is bombarded with commercial content, the better one gets at not seeing it until it becomes the focus of a need that makes us want to use the content of specific advertising. Sincerely, David Dillard Temple University (215) 204 - 4584 firstname.lastname@example.org Check My Articles on Database Searching http://www.Edu-CyberPG.com/ Click on Ringleaders and Then Reference The Educational CyberPlayGround <http://www.edu-cyberpg.com> Diversity University Collaboratory Mailing List ISSN:1529-7861 <http://www.edu-cyberpg.com/diversity.html> On Mon, 14 Aug 2000, Ann Okerson wrote: > Paula Schmidt writes: > > ---------------------------------------------------------------------- > Date: Fri, 11 Aug 2000 15:06:42 -0500 > From: SCHMIDT_PAULA_O@Lilly.com > Subject: Re: Are banner ads acceptable on licesnsed databases? > To: email@example.com > > I would not object, if there was an adjustment in the subscription rate to > reflect the opportunity to advertise to a unique group of possible > customers. > > Paula Schmidt > > ___ > > GenAnnual@firstname.lastname@example.org on 08/11/2000 08:08:29 AM > Please respond to email@example.com > Sent by: firstname.lastname@example.org > > To: email@example.com > > Subject: Are banner ads acceptable on licesnsed databases? > > I need your opinion. An online database vendor has asked me if librarians > would accept or object to their placing banner ads, visible to library > patrons, on licensed databases hosted by their company? > > What would be your reaction? Not care; accepting; would cancel the > subscription or? I take it that they feel they could charge lower fees if > they had the additional revenue from the ads. > > What's your feeling? >
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