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Re: Ads in online journals 


MOD NOTE:  Re. Pam Matthews' well-taken point, the list isn't for
"dissing," though at the same time we try not to "censor" messages that
might be seen as disagreeable by some readers.  

My point in raising the *specific* resource and the probably substantial
advertising that will be found in it (and is indeed likely tie up scarce
resources, namely workstations in libraries, when others would want to use
them to search the online catalog, say) -- was to raise the question:  how
can librarians as customers, work with producers to shape a future in
which advertising is going to be likely?  How can we set some best
practices for such advertising?  Can we?  The producer in question wants
to work with library customers in exactly this way. 

So, once again I'd challenge the readers of liblicense-l to come up with
some statements of what the acceptable features of advertising in
WWW academic Internet resources might be.  I don't think this is
inappropriate in the least, no matter how much advertising there is
everywhere we look. The fact is, all of us (librarians, readers,
publishers, vendors) have a stake in this matter.  Publishers do not
want to overdo and give offence; we do want them to contain costs.

Looking for ideas here,

Ann Okerson
Ann.Okerson@yale.edu

P.S.  A couple of people have written that advertising in online resources
has gotten away from the licensing topic.  We think not, as advertising is
closely linked to pricing which in turn we all agree is one of the major
stumblingblocks in licensing negotiations.


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