Physics: Broadening Our Reach

[Associate Publisher <assocpub@aps.org>]

New content and features in Physics will help readers learn more 
about the topics they like best.

Contact: Jessica Thomas, Editor, American Physical Society, 
physics@aps.org

Ridge, NY, 24 October 2011 -- Physics , a free online publication 
from APS, announces a new layout for the website and welcomes 
Physical Review Focus (now simply Focus ) into its weekly 
content. Both changes enhance Physics as a venue for learning 
about emerging fields and keeping up with the fast pace of 
research.

Since launching in 2008, Physics has offered in-depth coverage 
(Viewpoints) and concise editor summaries (Synopses) of important 
and compelling papers in the Physical Review journals. Readers 
tell us they highly value this convenient way to "dip their toes" 
into a new field or discover papers they might have missed.

Focus stories, which have been published at focus.aps.org  since 
1998, are already familiar to many of our readers. Written by 
professional science writers in a journalistic style, these 
stories emphasize  basic physics concepts to make results 
accessible to students and non-experts.

Bringing Focus into Physics makes it easier for readers to 
discover the content they enjoy on a single website. As with all 
of the articles in Physics , the full archive of Focus stories 
will be freely available at physics.aps.org . Preexisting links 
to the old Focus website will redirect to their new pages in 
Physics ; the Physical Review Focus ISSN (1539-0748:online) has 
been retired.

As we expand the content of Physics , it is time to give  the 
website  a fresh look. We recognize that readers come to the 
website in different ways and with particular interests. The new 
homepage layout makes it easier to see the latest  content but 
still catch up on articles from recent weeks. Readers can now 
also choose from a menu of subject categories on the homepage, 
while enhancements to searching and browsing make it easier to 
access Physics ' growing archive. Since few scientific results 
can be viewed in isolation, links to related content at the end 
of each article will help readers keep up with overlapping 
research areas.

These changes reflect feedback from readers in the three years 
since Physics launched. We invite you to send in comments about 
our new look to physics@aps.org .

About APS: The American Physical Society ( www.aps.org 
www.aps.org ) is a non-profit membership organization working to 
advance and diffuse the knowledge of physics through its 
outstanding research journals, scientific meetings, and 
education, outreach, advocacy and international activities.  APS 
represents 48,000 members, including physicists in academia, 
national laboratories and industry in the United States and 
throughout the world.  Society offices are located in College 
Park, MD (Headquarters), Ridge, NY, and Washington, DC.