ALPSP Training Courses - June 2003

["Debbie Stoddart" <marketing@alpsp.org>]

(Please accept my apologies if you receive this notice more than once)

You will find information below on two forthcoming training courses from 
ALPSP.  To book for either of these please contact Lesley Ogg on 01245 
260571, fax: 01245 260935, or email events@alpsp.org: 

Business Management of Journals  10 June 2003

This course will help journal managers to use and interpret financial
information to manage their journals effectively by identifying
significant trends and developing appropriate plans and budgets to respond
to these.  Participants will study three different journals (reflecting
humanities, sciences and clinical medicine) each facing different problems
and development opportunities.  The course is aimed at Journal managers
with at least two years' experience who have responsibility for their
publications' financial contribution.

Further details can be found at: www.alpsp.org/tBMJ100603.htm

Design for Marketing - an Introduction 19 June 2003

Design is a crucial element in any marketing project.  Whether you are
doing the design yourself or using a designer, you need to understand the
principles involved.  Topics to be covered include: what works and what
doesn't, design for impact and design for readability, working with
colour, when to brief a designer, how to brief a designer, project
management, working with your printer and branding.  This course is aimed
at marketing professionals who have little design experience or training.

Further details can be found at : www.alpsp.org/tDM190603.htm

ALPSP training courses are tailored to meet the requirements of both the 
academic and the professional publishing market.  All courses are held 
at the Kings Fund, 11-13 Cavendish Square, London.
                                 
Debbie Stoddart
Email: marketing@alpsp.org
Telephone:+44  (0)1780 757005
Fax: +44 (0) 1780 757005