Previous by Date Index by Date
Threaded Index
Next by Date

Previous by Thread Next by Thread

Fwd: Re: Ads in online journals

If I remember the original comment correctly, it was about an aggregator 
offering pricing relief based upon the inclusion of advertising. If 
correct, then several thoughts:

  - There are possibly three levels here, the aggregator, the secondary 
file, and  (possibly) the primary file (publisher).

  - The price to the library includes what the publishing files want, 
and what the aggregator wants. There hasn't been any mention about what 
the secondary files feel about this offer, i.e. what impact does this 
have on their contribution to the service proveded.

  - Certainly, if the inclusion of advertising will reduce the costs to 
the library, great, but I don't think that that will become a panacea as 
this area is unproven as a steady source of revenue to count on. So if 
you can benefit now, probably should grab, but it may not last.

  - Where will the advertising display? Will patrons have to go thru 
many screens right after log-in, or will the ads be dispersed throughout 
the content according to information requested. How will the secondary 
files, and the primary publishers feel about this. Will the patrons be 
on eqiment that will allow them to accept these ads, and move to the 
information they want in a timely manner.

  - Since there is little advertising in most esoteric literature, it 
will be interesting to see what demands the advertisers put on the 
aggregators to make this work.

  ----Original Message Follows----
Date: Wed, 15 Apr 1998 20:21:40 -0400 (EDT)
From: Ann Okerson <>
Subject: Re:  Ads in online journals

MOD NOTE:  Re. Pam Matthews' well-taken point, the list isn't for
"dissing," though at the same time we try not to "censor" messages that
might be seen as disagreeable by some readers.  

My point in raising the *specific* resource and the probably substantial
advertising that will be found in it (and is indeed likely tie up scarce
resources, namely workstations in libraries, when others would want to 
them to search the online catalog, say) -- was to raise the question:  
can librarians as customers, work with producers to shape a future in
which advertising is going to be likely?  How can we set some best
practices for such advertising?  Can we?  The producer in question wants
to work with library customers in exactly this way. 

So, once again I'd challenge the readers of liblicense-l to come up with
some statements of what the acceptable features of advertising in
WWW academic Internet resources might be.  I don't think this is
inappropriate in the least, no matter how much advertising there is
everywhere we look. The fact is, all of us (librarians, readers,
publishers, vendors) have a stake in this matter.  Publishers do not
want to overdo and give offence; we do want them to contain costs.

Looking for ideas here,

Ann Okerson

P.S.  A couple of people have written that advertising in online 
has gotten away from the licensing topic.  We think not, as advertising 
closely linked to pricing which in turn we all agree is one of the major
stumblingblocks in licensing negotiations.

Get Your Private, Free Email at
© 1996, 1997 Yale University Library
Please read our Disclaimer
E-mail us with feedback