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Re: Ads in online journals
I get to see 400+ STM journal titles do their publishing thing as their journal printer/digitizer. There are as many opinions about ads in print or on-line as there are personalities. Four color printing is a publishing tool used to attract advertisers (and sometimes hot articles). We have seen a steady increase of its use for well over a decade. The only other trend of greater growth rate is the outsourcing of redactory. This leads to the question of where does the sole of a publisher go when the editorial is outsourced? Show me the money! If editorial, and printing (or digitizing) are commodities, where is the money made? Acquiring and distribution. There's a new topic to talk about. Blane Cox Regional Sales Manager Capital City Press, Inc. 8411 Pyott Rd. Suite 103 Lake in the Hills, IL 60102 (815) 356-9041 * (815) 356-9046 fax * blanecox@netcom.com after May 1, 1998 the new address will be; Blane Cox Capital City Press, Inc. 6508 W. Saddlehorn Rd. Glendale, AZ 85310 (602) 825-9900 * (602) 362-2369 * bcox@capcitypress.com
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