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ads in online journals

Forwarded from Simone Jerome, University of Liege.

Forwarded message:
Date: Thu, 09 Apr 1998 15:23:51 +0200
From: Simone JEROME <>
Subject: ads in online journals

As to the question of ads in online journals, I am very cautious
about it. In the United States, advertising is present in every
human activity since a long time. Here in Europe, the invasion
is more recent. We experienced it with television in most European
countries. Advertising was introduced on TV screens of publicly-
owned companies about 20 years only. It was supposed to boost
competition with privately-owned companies and to offer better
programmes through additional revenue. I may say that it is
exactly the contrary which took place. The competition is fierce
between companies to acquire at extraordinary prices rights for
exceptional events such as Olympic games or Soccer coupes but
at the ordinary watching hours, one sees plenty of soap operas,
games or varieties. Culture and education are relegated to less
profitable hours. Only naive people can really think that such
an introduction is for the sake of quality. It is for profit and
nothing else. I think it is dangerous because it may divert
young uncritical souls from education and leave them like sheep
in a society of wolves.

Simone JEROME, Librarian
University of Liege
Institute of chemistry B6
4000 Sart Tilman (Liege 1)
former address :
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