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Re: Ads in online journals, was: Re: CBC and Liblicense list
Question for Ann Okerson: Has the aggregator indicated whether the ads will be targeted according to searches entered, as one sees in e.g. Yahoo? Question for all of us: If ads will be targeted, does it or should it matter to librarians that ads are linked to our patrons' search strategies? ************************************************************************ Steve Black Reference, Serials and Instruction Librarian Neil Hellman Library The College of Saint Rose Albany, NY 12203 "Cogito eggo sum" blacks@rosnet..strose.edu (I think, therefore I waffle) ____________________________________________ On Wed, 8 Apr 1998, Ann Okerson wrote: > Co-incidentally, let me report briefly on a recent development. A large > aggregator of diverse information/news sources has just made an offer to a > group of consortia that involves keeping the price of the aggregated > resource at a lower (rather than far higher) level by including > advertising. The advertising will be aimed (as is the product use) at > students, generally undergraduates.
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