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Re: Future of the "subscription model?"
- To: "firstname.lastname@example.org" <email@example.com>
- Subject: Re: Future of the "subscription model?"
- From: Rick Anderson <firstname.lastname@example.org>
- Date: Wed, 2 Nov 2011 21:40:44 EDT
- Reply-to: email@example.com
- Sender: firstname.lastname@example.org
>If Rick spent that much time analyzing markets of books >published>by university presses, then he should realize that the >range in sales goes from about 200 copies up to over a million. Let's refer back to my original sentence: "These presses don't typically sell very many copies of the books they publish." By no means was I asserting that never in the history of publishing has a scholarly book sold well. Sandy's examples are notable exceptions to the general rule for UP sales. Now, that said: the online environment and the growth of print-on-demand technologies make it possible for UP publications to sell more in the future than they have in the past, because they no longer need to go out of print. One of the great frustrations for libraries and booksellers when I was in that business was the need to snap up copies immediately, because scholarly books were printed in such short runs and so rarely went into second printings. POD means (or should eventually mean) the end of the print run. --- Rick Anderson Assoc. Dean for Scholarly Resources & Collections J. Willard Marriott Library University of Utah email@example.com