SSP 2011 Fall Seminar Series (Nov. 8-9)

[Michelle Norell <mlnorell@gmail.com>]

Register Today for the Society for Scholarly Publishing's Fall
2011 Seminar Series to Receive the Early-Bird Rates!!

LOCATION: American Geophysical Union, 2000 Florida Ave. NW,
Washington, DC Join your colleagues and other experts from across
the scholarly communication spectrum for this exciting and
informative series of seminars. Attend one or both to take
advantage of opportunities for lively conversation and valuable
networking.

SEMINAR 1: Content and Apps for Mobile Devices: Engaging Users
in the Mobile Experience

DATE: Tuesday, Nov. 8, 2011 (8:00 am to 5:30 pm, includes
Continental Breakfast, Refreshment Breaks, and Lunch)

The increasing popularity and use of mobile devices like smart
phones, e-readers, and tablet PCS are transforming the way users
access and interact with information. Publishers and librarians
are responding to these constantly connected users with new
services and new content formats. This seminar will feature a
detailed case study and presentations by STM and humanities
publishers and librarians who will share their perspectives on
delivering, providing, and accessing content in the mobile arena.

The focus of the presentations will be on the user -

* How are publishers and librarians engaging the user
* What do users want from the mobile experience?
* How are users interacting with mobile content?

Don't miss this interactive seminar - there will be dedicated
time for participant commentary and Q&A.


SEMINAR 2: Moving to the Online-Only Journal: Breaking Free of
Print Constraints

DATE: Wednesday, Nov. 9, 2011 (8:00 am to 5:30 pm, includes
Continental Breakfast, Refreshment Breaks, and Lunch)

Have you decided to move your publications to an "online only"
format, or are you currently weighing the risks and rewards of
such a strategy?

This full-day seminar will explore the issues that will arise
when you move a publication to an online-only format, and the
opportunities that become available when you break away from a
print-based medium.

The speakers will address concerns about eliminating print,
including:

*Protecting advertising revenue
*Converting print subscribers to online readers (especially
those who receive print as a member benefit)
*Managing challenges of archiving
*Developing pricing strategies

The seminar speakers, who represent publishers breaking new
ground in the online presentation of content, will provide
examples of their features, discuss issues - and solutions -
related to continuous publication, and examine the expanded and
creative use of linking and videos.

FOR MORE INFORMATION AND TO REGISTER:  www.sspnet.org

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