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Annual Reviews: new mobile platform release

Dear all,

With apologies for cross-posting - I thought you might be 
interested in the latest news from Annual Reviews. A new release 
of their mobile website has simplified the process by which 
library users can pair their device to their institution's access 
rights. It's also "Happy 80th Birthday, Annual Reviews," and 
they've made volume 80 of their original title, Annual Review of 
Biochemistry, free on their mobile platform. Plus they have 
announced their latest JCR rankings, with two new titles going 
straight in at number one.

The full details are in the press release below, along with 
contact details if you would like to find out more.

Best wishes,

Charlie Rapple
TBI Comunications
On behalf of Annual Reviews

Annual Reviews: Pushing the Boundaries, Maintaining the Quality

New Mobile Release, 80th Anniversary, JCR Success, Free Content

Palo Alto, CA - July 13, 2011. Annual Reviews, the nonprofit 
publisher that synthesizes critical research literature, is 
pleased to announce a new release of the mobile platform that 
enables full-text access to its 40 high-impact journals. The 
release coincides with the 80th anniversary of the organization's 
first title, the Annual Review of Biochemistry; in celebration, 
the journal's extensive 80th volume is available for free mobile 
access for the next 30 days. The organization is also pleased to 
announce that its Annual Review of Analytical Chemistry and 
Annual Review of Marine Science have quickly proven their 
pedigree - both earned number one Impact Factor rankings in their 
respective categories in their first Journal Citation Reports 


Further details about Annual Reviews Mobile:

* The Annual Reviews Mobile platform is powered by Atypon's 
Literatum for Mobile.

* Features include browsing of journals, issues, and abstracts; 
searching by keyword, author, and title; and access to full 
text, references, images, and related links via personal or 
institutional subscription.

* The latest release simplifies the process by which users can 
pair a device to their institution's access rights; pairing now 
takes place within the mobile browser (rather than through a 
separate app).

* The pairing period has also been extended (from 30 days to six 
months) and is initiated and automatically renewed each time a 
user logs in to Annual Reviews while connected to their 
institution's wi-fi network.

* The mobile platform now allows articles to be downloaded for 
offline reading, and supports sharing of abstracts and links 
via social networks.

* More details and pairing instructions are available at 

* This November, look for a case study of Annual Reviews' 
experiences in developing a mobile platform, to be published in 
Serials: connecting the knowledge community, the UKSG journal.



Jenni Rankin
Marketing Manager

Annual Reviews (http://www.annualreviews.org) intelligently 
synthesizes the definitive books, articles, and other academic 
sources in biomedical, life, physical, and social sciences, 
including economics. Its objective overviews prevent duplication 
of research effort, address conflicting studies, root out errors 
of fact or concept, and suggest effective new research 
directions. They provide a gateway to the most significant 
literature within a topic. Personal copies are available at a 
reduced rate and institutional site license options are 
available. Annual Reviews endorses the KBART Recommended Practice 
for metadata transfer to help libraries and their technology 
partners provide seamless access to its online journals.