ALPSP Licensing your Content, London, 6th July, 2011

["Barbara Holmes" <trainingadmin@alpsp.org>]

Highly interactive, small group tuition (max 20 delegates):
Last few remaining places:

Licensing your Content
Wednesday 6 July 2011, London

Delegate comments:
'Excellent speakers, relaxed atmosphere, easy to question.'
Sarah Nash, Science Reviews 2000

'Very useful course and fantastic supplementary information.'
J. Mortimer, Policy Press

'Knowledgeable tutors, well paced presentation, never dragged. 
Would
recommend to anyone working on licensing digital content.'
M. Stalker - IChemE

Overview:
Licensing content has rapidly become a key component of the 
academic
publishing environment but why is this needed and what are the
practicalities? What are the key issues to be aware of and 
consider when
negotiating a licence? This course will outline the development 
of
licensing on various platforms including print, online, audio, 
video and
mobile applications and demonstrate how it relates in reality to 
the
growing range of licence arrangements that are now available for 
all
content - books (including ebooks), journals and databases.

Programme:
- Overview of licensing structures
- Types of licences and agreements whether direct with customers 
or through a third party
- Key issues with aggregators, national libraries and RRO's
- Entering into appropriate licences (including model licences) 
directly with the customer
- 'Must-have' clauses for the publisher and why you need them
- Clauses the customer wants to see and issues arising
- Ways to enter into licences
- Current issues and trends with licensing including Google, new 
technologies, ebooks and open access
- DRM and protecting and enforcing your rights in the online 
environment

Learning objectives - by the end of the course delegates will be 
able to:

Understand the types of agreements used to licence content and 
why certain clauses are included for the publisher and customer. 
They will also gain an understanding of current legal issues 
affecting online content and the implications for publishers.

Who should attend:
Delegates should have a grasp of the copyright and legal 
framework (such as provided by the ALPSP Understanding Copyright 
course). This course is aimed primarily at delegates working with 
licensing products to customers directly or via a third party. It 
will therefore be suitable across contracts, rights & licensing, 
sales & marketing and library liaison functions.

Further information at
http://www.alpsp.org/ngen_public/article.asp?aid=335200

Other 2011 Courses:

Acquiring and Selling Publishing Assets:
http://www.alpsp.org/ngen_public/article.asp?aid=335355

Understanding Copyright:
http://www.alpsp.org/ngen_public/article.asp?aid=334955

Maximising your Secondary Rights:
http://www.alpsp.org/ngen_public/article.asp?aid=335363

Web 2.0: Online communities and social media:
http://www.alpsp.org/ngen_public/article.asp?aid=335233

Project Management for Publishing:
http://www.alpsp.org/ngen_public/article.asp?aid=334916



Barbara Holmes
Training Administrator
Association of Learned and Professional Society Publishers