ALPSP - Licensing your Content, London July, 2011

["Barbara Holmes" <trainingadmin@alpsp.org>]

Highly interactive, small group tuition (max 20 delegates). 
Places still available but please note that this course is 
booking up fast:

Licensing your Content
Wednesday 6 July 2011, London

Delegate comments: 'Excellent speakers, relaxed atmosphere, easy 
to question.' Sarah Nash, Science Reviews 2000

'Very useful course and fantastic supplementary information.' J. 
Mortimer, Policy Press

'Knowledgeable tutors, well paced presentation, never dragged. 
Would recommend to anyone working on licensing digital content.' 
M. Stalker - IChemE

Overview: Licensing content has rapidly become a key component of 
the academic publishing environment but why is this needed and 
what are the practicalities? What are the key issues to be aware 
of and consider when negotiating a licence? This course will 
outline the development of licensing on various platforms 
including print, online, audio, video and mobile applications and 
demonstrate how it relates in reality to the growing range of 
licence arrangements that are now available for all content - 
books (including ebooks), journals and databases.

Programme:

-- Overview of licensing structures
-- Types of licences and agreements whether direct with customers 
or through a third party
-- Key issues with aggregators, national libraries and RRO's
-- Entering into appropriate licences (including model licences) 
directly with the customer
-- 'Must-have' clauses for the publisher and why you need them
-- Clauses the customer wants to see and issues arising
-- Ways to enter into licences
-- Current issues and trends with licensing including Google, new 
technologies, ebooks and open access
-- DRM and protecting and enforcing your rights in the online 
environment

Learning objectives - by the end of the course delegates will be 
able to: Understand the types of agreements used to licence 
content and why certain clauses are included for the publisher 
and customer. They will also gain an understanding of current 
legal issues affecting online content and the implications for 
publishers.

Who should attend: Delegates should have a grasp of the copyright 
and legal framework (such as provided by the ALPSP Understanding 
Copyright course). This course is aimed primarily at delegates 
working with licensing products to customers directly or via a 
third party. It will therefore be suitable across contracts, 
rights & licensing, sales & marketing and library liaison 
functions.

Further information at 
http://www.alpsp.org/ngen_public/article.asp?aid=335200

Other 2011 Courses:

Acquiring and Selling Publishing Assets: 
http://www.alpsp.org/ngen_public/article.asp?aid=335355

Understanding Copyright: 
http://www.alpsp.org/ngen_public/article.asp?aid=334955

Maximising your Secondary Rights: 
http://www.alpsp.org/ngen_public/article.asp?aid=335363

Web 2.0: Online communities and social media: 
http://www.alpsp.org/ngen_public/article.asp?aid=335233

Project Management for Publishing: 
http://www.alpsp.org/ngen_public/article.asp?aid=334916



Barbara Holmes
Training Administrator
Association of Learned and Professional Society Publishers
Email: trainingadmin@alpsp.org
Tel: +44 (0) 1993 772 727

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