ALPSP Seminar: Making Sense of Social Media, 23 June - London UK

["Diane French" <info@alpsp.org>]

Apologies for cross-posting

Social media are here to stay. It's changed the rules of how 
target markets interact with our brands and publications and 
opened up numerous channels for how people search and interact 
with our content. Unsettling isn't it?

ALPSP Seminar
Making Sense of Social Media

Thursday 23 June 2011 (1000-1630)
British Institute of Radiology, 36 Portland Place, London, W1B 
1AT
Chair: Katie Sayers, SAGE Publications

'I have a Facebook group for Twitter users that Tweet about 
podcasters that talk to marketing bloggers'

As publishers and societies we need to adapt to how we market 
(and publish!) our products. Gone are the days when an email and 
print brochure would be a complete marketing campaign and hosting 
one website was enough for our customers and communities. A 
simple search on Google shows that whilst our communications and 
channels are returned in the first page of search results so are 
numerous other comments and thoughts...none of them ours. Yet, 
social media offers us huge opportunities and having a social 
media strategy for your business is critical to staying ahead of 
the competition. We have direct access to our market and their 
instant opinions, low-cost ways of engaging with people outside 
of our traditional reach and new ways to support our core 
markets.

This seminar will showcase examples of how publishers have used 
social media to support core business objectives including 
adapting their working practices, developing metrics to analyse 
the results and examples within the mobile space.

Who should attend: Marketing and PR professionals, from scholarly 
publishers of all sizes and types who are involved in 
managing/responsible for their company's social media strategy.

Sessions include:

Social Media objectives and strategy and closing the loop
Davina Quarterman, Wiley-Blackwell
Social media integration: Building multi-channel hub presence
Lizzie Shannon-Little and Caite Panzer, Oxford University Press
Creaing a community around content
Mithu Lucraft, SAGE Publications
Measuring the Progress of Societies: Wikiprogress, a way forward 
for collaboration
 	Angela Costrini Hariche, OECD
Making use of QR Codes: Connecting to the Mobile User
Alan Crompton, Taylor & Francis
Creating iPhone apps for delivering and sharing content
Jackie King, IOP Publishing
Social media and reputation management: challenges and 
opportunities
Grace Baynes, Nature Publishing Group
Measuring and evaluating social media
Matt McKay, BioMed Central

Book or further information here: 
<http://www.alpsp.org/ngen_public/article.asp?aid=343651>  or 
contact Dee French - info@alpsp.org or phone 01827 709188

Diane French
Event & Database Administrator
The Association of Learned and Professional Society Publishers 
(ALPSP)

Please visit our website at: http://www.alpsp.org 
<http://www.alpsp.org/>

Other ALPSP Seminars

  <http://www.alpsp.org/ngen_public/article.asp?aid=342192> 
Marketing by Numbers: intelligent journals marketing in the 21st 
century - 26 May 2011

  <http://www.alpspconference.org/> ALPSP International Conference 
2011 - 14 - 16 September 2011


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