Annual Reviews - bringing institutions into the mobile picture

[Charlie Rapple <charlie.rapple@tbicommunications.com>]

Dear colleagues,

I hope this news may be of interest. In summary, Annual Reviews 
has released a new mobile website accompanied by an Apple / 
Android app that links full text authentication back to the 
institution's subscription. This means that libraries are kept in 
the picture if users switch to mobile, and mobile access is 
included in COUNTER statistics. The press release below has more 
detail and contact information for Annual Reviews should you wish 
to find out more. Best wishes,

Charlie.
____________________

Charlie Rapple
TBI Communications
T: +44 1865 875896
E: charlie.rapple@tbicommunications.com

New Annual Reviews Mobile Platform: Giving Readers Control

Palo Alto, CA - January 19, 2011.

Annual Reviews, the nonprofit publisher that synthesizes critical 
research literature, is pleased to announce the launch of a new 
mobile platform for its 40 top-ranked journals. The Annual 
Reviews Mobile website, optimized for mobile usage across the 
most popular mobile devices, is accompanied by a groundbreaking 
app that pairs individual devices with institutional 
subscriptions to support truly flexible working without adversely 
impacting institutions' COUNTER statistics. For the first time, 
users can take advantage of their institution's subscription and 
access full-text articles using a mobile device, both on and off 
campus. This innovative approach allows Annual Reviews to 
strengthen its service to and relationship with end users, while 
reinforcing the importance of its librarian partners.

The Annual Reviews Mobile website provides researchers with a 
personalized browsing, searching, and reading experience that 
restructures content into individual elements to better support 
easy, productive mobile use; this technical development is a 
valuable step forward in breaking down legacy barriers to 
information use. The Annual Reviews Mobile app, separately 
available for iPhone / iPod Touch and Android, enables the user 
to undertake a one-time pairing process that associates their 
device with their institution's subscriptions and thereafter 
provides seamless authentication to the mobile website. This 
reinforces the role of the library in information provision, 
maximizes the usage and value of institutional licenses, and 
avoids adding to the librarian's workload by allowing this value 
to be represented in existing statistics reports.

"We continually work to improve the way in which we serve 
scientists and fit our content into their workday," explains 
Annual Reviews' Director of Technology, Paul Calvi. "Mobile 
delivery is one practical way to do that, and this new platform 
prepares us for a future that will be increasingly mobile. It 
also helps to introduce us to new audiences; although for some it 
is a new way to access familiar publications, others will meet 
Annual Reviews for the first time in a mobile environment."

The Annual Reviews Mobile platform is powered by Atypon Literatum. 
Features include browsing of journals, issues, and abstracts; 
searching by keyword, author, and title; and access to full text,
references, images, and related links via personal or institutional 
subscription. More details and pairing instructions are available at

http://www.annualreviews.org/page/about/mobile

-- ENDS --

How it works:

*The user accesses the publisher's website from within an 
institution's network (a university library, for example). This 
leads to the process in which the user obtains a unique device 
pairing code.

*The user enters the pairing code into the Annual Reviews Mobile 
app. Once this is complete, the device is paired with the user's 
profile and his or her institution(s).

*The user can now obtain full text to which his or her 
institution subscribes, in addition to personal subscriptions.

*Content usage is reported to the Annual Reviews web platform 
through the entire process, which includes the data in the 
institution's COUNTER reports.

Contact:

Jenni Rankin
Marketing Manager
news@annualreviews.org
650-843-6634