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digital Beatles -- the mother of all licensing deals?
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- Subject: digital Beatles -- the mother of all licensing deals?
- From: "Okerson, Ann" <firstname.lastname@example.org>
- Date: Mon, 15 Nov 2010 21:08:18 EST
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Just in from the New York Times, forwarded by your moderator: November 15, 2010 Apple Strikes Deal to Sell Beatles Catalog Online By BEN SISARIO and MIGUEL HELFT For the next generation of Beatles' fans, the wait could soon be over. Apple is expected on Tuesday to announce that it has finally struck a deal with the Beatles, the best-selling music group of all time, and the band's record company, EMI, to sell the band's music on iTunes, according to a person with knowledge of the private deal who requested anonymity because the agreement is still confidential. Depending on the terms of the deal, that could mean that, for the first time, customers will be able to buy "Please Please Me," "Hey Jude" or "A Day in the Life" online rather than on a CD and perhaps even as individual tracks. While the move to digital doesn't quite rival the band's first trip across the Atlantic to appear on "The Ed Sullivan Show" in 1964, it is an acknowledgment that online purchases must be central to the music industry's sales strategy. Apple and EMI declined to comment, and representatives of the Beatles and Apple Corps, the band's company (not to be confused with the technology company), could not be reached. <snip>
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