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Re: Interview w/Sarah Pritchard, Univ. librarian, Northwestern U.



I've written a bit about the ebook reader price curve, for 
example here:
http://go-to-hellman.blogspot.com/2010/04/ipad-people-heres-what-you-missed.html

The available data on the demographics of Kindle purchasers shows 
that the most rapid adoption occurred in the OVER 50 age group.
http://followthereader.wordpress.com/2009/05/14/bowker-reveals-new-book-buying-realities/

The younger market might be more "robust" but the older readers 
appreciate the ability to make the text bigger.

Eric Hellman
President, Gluejar, Inc.