ALPSP Seminar: Does my content look big in this?

["Diane French" <info@alpsp.org>]

Recent research has given us significant insight into the 
behaviour of users as they navigate academic content online. 
Where does that leave the publisher website? What can you do to 
engage with your user community and what can you do to ensure 
your content is discovered?

There is still time to BOOK

<http://www.alpsp.org/ngen_public/article.asp?aid=124513>

to ensure a place on this excellent seminar.

Does my content look big in this?
Thursday 11 February, 2010, 76 Portland Place, London, W1B 1NT

Chair: Tracy Gardner, Renew Training

Recent research has given us significant insight into the 
behaviour of users as they navigate academic content online.  We 
know that increasingly users are landing directly at the article 
level within a publisher website and that researchers favour 
library websites, Abstract and Indexing databases, search engines 
and a host of other known and unknown community sites and 
gateways as their tools of discovery.  So where does that leave 
the publisher website? What can you do to engage with your user 
community when they use so many different resources to find your 
content?  What can you do to ensure your content is discovered?

With presentations from people across the industry; including 
publishers, aggregators, libraries and gateways, this seminar 
will help you develop strategies to communicate and connect with 
your users and ensure that every route to your content is being 
utilized.  The seminar ends with a look into the not-so-distant 
future as it gives some insight into how Web 3.0 technologies 
will further impact user navigation.

Who should attend:  Senior management, marketing, sales and 
editorial staff responsible for communicating with end users.

PROGRAMME

0900    Registration, Tea and coffee

0945    Introductions from the Chair

         Tracy Gardner, Renew Training

Statistics and Trends: What do we know about user navigation?

1000    Publisher trends and routes to content

         Dan Penny, Nature Publishing

1045    How you engage the user and encourage them to stay on your website?

         Chris Beckett, Atypon

1130    Tea/coffee

Marketing to End Users: Successful strategies for reaching end 
users

1145    Publisher experiences of traditional vs new marketing channels
 	(Twitter, Facebook, Blogs, Social Bookmarking Tools, RSS)
         Phil Caisley, BSI British Standards

1215    Successful end-user marketing strategies and new routes
 	to users

         Charlie Rapple, TBI Communications Ltd

1245    Lunch

How library technology both enhances and challenges the user experience

1345    Open Access and issues of accessibility

         Richard O'Beirne, Oxford University Press

1415    Making your content more visible within library technology layers

         Sarah Pearson, Chair of KBART

The role of the "gateway" in user navigation

1445    The library as a gateway

         Terry Bucknell, University of Liverpool

1515    Tea/coffee

1530    The A&I and why is it so important. What are its challenges and
 	where does it see itself in the future

         Shaun Hobbs, CABI

Web 3.0 and effects on user navigation

1600    The navigation of the future.

         Zach Beauvais, TALIS

1630 	Closing remarks followed by networking reception with wine
 	and nibbles

Book online  <http://www.alpsp.org/ngen_public/article.asp?aid=124513> or
contact me for further information


Diane French
Events and Database Administrator
The Association of Learned and Professional Society Publishers (ALPSP)
Telephone/Fax: 01827 709188
Email: info@alpsp.org
Please visit our website at: www.alpsp.org