Web Seminar Annoucnement: New Markets for E-Content

["Karen King" <KKing@nutrition.org>]

The Society for Scholarly Publishing in collaboration with the
Association of American University Presses presents another great
web-based seminar on a hot topic:

New Markets for E-Content: How to Package and Disseminate Your 
Scholarly Content for Maximum Impact in a Digital World

Thursday August 27, 2009, 1:00 - 2:30 pm EST

Register now!  Learn how to leverage your digital scholarly 
content to serve existing users better, and reach new global 
markets.

Join us if you want to:

*        Understand emerging trends in the market for electronic
   versions of your book and journal content.
*        Find out which file formats are emerging as industry
   standards, and what the consequences of the format choices you
   make are.
*        Learn how to evaluate partnership opportunities in a
   strategic way, and ask the right questions of the vendors who
   are approaching you.
*        Explore the choices that need to be made by small and
   mid-sized publishers, and presents practical examples of
   strategies that are working.

You've invested a lot of time and money in an electronic 
production workflow. Your back list titles and back issues are 
all, or almost all, digitized. Your publications are in a 
flexible format where print is only one among many possible media 
of dissemination. So now what do you do?

E-readers are on track to penetrate about a third of the U.S. 
adult book-reading population in five years, up from only 1 
percent penetration in 2008, according to a study published by 
Credit Suisse. The installed base of e-readers could soar from 1 
million in 2008 to 32 million in 2014.

*        The total U.S. e-book wholesale industry will grow from
   $52.3 million in 2008 to $196.6 million in 2009, reaching $1.8
   billion in 2014.
*        The installed base of Kindle users will increase from
   0.6 million in 2008 to almost 20 million in 2014.

Kindle, iPhone, BlackBerry, Palm Pre, Net books . . . the range 
of devices that your customers are using to access scholarship is 
exploding. But how are your readers really using them? And what 
formats of files work best on the devices they favor?

Multiple conversion and delivery vendors are soliciting your 
business, from startups focused on particular markets to 
behemoths like Amazon, Google. But how do you choose which 
infomediary to partner with? Or is direct delivery through your 
own online platform a better and affordable choice?

WHO SHOULD ATTEND: Full of practical suggestions and honest 
assessments, this seminar will be invaluable to marketing 
coordinators, production managers, acquisitions editors, and 
senior management at small to medium-sized publishers of 
scholarly content currently in both book and journal form.

WEB SEMINAR PROGRAM:

Presenting two unique perspectives - from a journal publisher and 
company providing digital publishing solutions to journal and 
book publishers - this seminar will provide an overview of 
emerging trends and opportunities in the world of digital 
delivery. The experienced speakers will also suggest strategic 
ways of building a conversion and distribution strategy to fit 
with goals and within budgets for publishers small and large.

Speakers:

*        Kristen Fisher Ratan (Assistant Director, Business
   Strategy, HighWire Press)
*        Gurvinder Batra (CTO, Aptara)

Panelists:

*        Kent Anderson (Executive Director, International
   Business & Product Development at New England Journal of
   Medicine/MMS)
*        Rita Scheman (Director of Publications and Executive
   Editor at American Physiological Society)

Moderator: Greg Suprock (VP & General Manager, Cadmus 
Communications)

Organizers: Evelyn Jabri and Gurvinder Batra, SSP Education 
Committee

ADVANTAGES OF WEB SEMINAR FORMAT:

With web seminars, you don't have to leave your office to learn. 
All you need is a telephone and a computer with Internet access. 
You can submit questions to the speakers using your computer, and 
there will be plenty of time for questions and discussion. 
Registration is per-computer rather than per-site, but you can 
invite as many staff as you like to participate using a single 
speakerphone and projector. Why not use the seminar as the basis 
for your own brainstorming session? All participants receive a 
recording of the seminar after the event, so you are free to 
review the presentations again and again.

Under a new collaboration, both SSP and AAUP members are entitled 
to special "member-only" rates: SSP/AAUP members $99 / 
Non-Members $149

Register today: Registration form: 
https://www.sspnet.org/Events/spage.aspx

Society for Scholarly Publishing; for registration form, 
http://www.sspnet.org

Submitted by

Karen King on behalf of the Society for Scholarly Publishing