Launch of Integrated Content Platform for Institutional Investor Journals

["Nash Pal" <npal@atypon.com>]

With apologies for cross posting.

The news below detailing the announcement from Atypon Systems, 
Inc. and Institutional Investor Journals of the recent launch of 
the new IIJ e-publishing site may be of interest to liblicense 
readers.

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Atypon Systems Inc., Announces Launch of Integrated Content 
Platform for Institutional Investor Journals

NEW YORK, New York and SANTA CLARA, California, August 6, 
2009-Atypon Systems Inc., and Institutional Investor Journals 
(IIJ) announced today the recent launch of a new, integrated 
online publishing and e-commerce site for the IIJ journals, guide 
series and backfile article collections.

The new IIJ e-publishing site (http://www.iijournals.com) is 
powered by Atypon's proven and trusted Literatum technology. It 
features a very polished UI design, including dynamic site 
elements such as video interviews and testimonials that highlight 
the editors and opinion leaders that drive IIJ's publications. 
Content discoverability on the site is enhanced with the 
inclusion of lists of most read and most cited articles. In 
addition, links to related blog posts provide supplementary 
resources for readers, creating a most engaging publishing site. 
All of these features are updated regularly to maintain user 
interest in the site and drive e-commerce. Users have the option 
to purchase subscriptions, single print issues, or individual 
articles; and via integration with IIJ's fulfilment house, 
existing subscribers are able to renew their subscriptions.

Atypon worked closely with IIJ to integrate the e-publishing site 
with Editorial Manager for manuscript submission, and with AdTech 
Helios ad server for delivery of paid and in-house advertising.

IIJ's nine journals will be presented in both full text HTML and 
PDF Plus format.

Kevin Cohn, Director of Client Services for Atypon Systems 
commented: "We're very proud to have built this new platform for 
Institutional Investor Journals. Literatum will make IIJ's 
valuable content more easily discovered and used, and its 
powerful administration tools will enable IIJ to monetize that 
content to the fullest extent."

Allison Adams, Publisher of Institutional Investor Journals 
added: "In working with Atypon we have launched the premier 
global technical research platform for the institutional 
investing community.  It was designed with both the casual 
visitor and rigorous researcher in mind.  The Atypon system 
serves as the perfect platform to continuingly evolve the 
iijournals.com user experience."

About Institutional Investor Journals

Institutional Investor Inc., is a leading international business 
to business publisher, focused primarily on international 
finance. It publishes magazines, newsletters and journals as well 
as research, directories, books and maps. It also runs 
conferences, seminars and training courses and is a provider of 
electronic business information through its capital market 
databases and emerging markets information service.

Institutional Investor, Inc.'s Journals are quarterly 
publications offering in-depth, original and practical research 
in global investment and finance. Each Journal is written and 
edited by leading practitioners and academics and is read by 
finance industry professionals. Each Journal provides current 
analyses and strategic insights that translate into implementable 
ideas for global investment management professionals.

About Atypon Systems

Since 1996, Atypon Systems, Inc. has provided software, hosting 
and systems development to the information industry, allowing 
publishers to grow their business by providing superior 
technology and service that supports the exchange of scholarly 
information. Atypon's solutions include Atypon Premium, a 
complete e-publishing solution for publishers who wish to manage 
the entire process of delivering and managing their content 
online, and Atypon Link, a cost effective, aggregated hosting 
platform for publishers who require a well managed, outsourced 
e-publishing service. For further information visit 
www.atypon.com

For further information, please contact
Atypon Systems, Inc
Nash Pal
Phone: +44 (0) 870 350 2032
E-mail: npal@atypon.com