HighWire expands integrated books and journals program

[Bonnie Zavon <bzavon@stanford.edu>]

*HighWire expands program for books and reference works, taking 
an integrated platform approach*

For full details, see:
http://highwire.stanford.edu/inthepress/stories/HWexpandsBooks.pdf

HighWire Press announced today a marked increase in the growth of 
its books program, with over 30 new titles launched online so far 
this year and hundreds more scheduled through 2009 and early 
2010.

For many years, HighWire has developed and hosted non-journal 
content, such as books, reference works, databases, continuing 
education, and conference proceedings sites. In 2000 the Oxford 
English Dictionary, the definitive record of the English 
language, was launched on HighWire, and in 2003 Red Book(r) 
Online, the authoritative reference work on childhood infectious 
disease published by the American Academy of Pediatrics, launched 
on HighWire. Both of these sites are examples of how publishers 
can best use continuous updates, virtual supplements, and news to 
enrich books and reference works online.

The quantity of books and reference works going live or planning 
to launch with HighWire has increased significantly in recent 
years as publishers are seeking greater integration between 
journals and other online content.

'In the next 12 months, about a third of the new sites going up 
on HighWire will be books, reference works, and handbooks,' said 
John Sack, Director of HighWire. 'Our approach involves 
intelligently integrating books and journals online to offer 
publishers new opportunities to productize (and monetize) across 
all content.'

Recent book and reference work sites launched on HighWire 
include:
- Oxford Medical Handbooks, published by Oxford University Press 
/ http://omho.oxfordonline.com
- Handbook of Practice Management, published by The Royal Society 
of Medicine Press / http://hpm.rsmjournals.com
- CSH Symposia on Quantitative Biology, published by Cold Spring 
Harbor Laboratory Press / http://symposium.cshlp.org
- The Lyell Collection, Special Publications, published by the 
Geological Society of London / http://www.lyellcollection.org
- The Carlyle Letters Online, an historical correspondence site, 
published by Duke University Press / 
http://carlyleletters.dukejournals.org

In addition to over 100 books, reference works, and other 
non-journal content sites, HighWire hosts the definitive editions 
of over 1200 full text journals in the fields of science, 
technology, medicine, social sciences and humanities, as well as 
cross-content products for niche markets that combine content 
from many different sources.

'Our market research shows that publishers want to experiment 
easily and respond quickly to the marketplace with new products, 
many of which will combine books, journal articles, and other 
content types,' said Julie Noblitt, Associate Director of 
HighWire. 'Our new platform is designed to allow publishers to 
mix and match content easily, create new products, and try out 
various business models and channels, such as the iPhone and 
Kindle.'

In addition to a rich feature set, HighWire's long-standing focus 
on discoverability and flexible content display options has 
served the new book and reference work sites well. Work with the 
library community ensures that this content fits effortlessly 
into library information systems and catalogs to make it easy for 
patrons to find and use the resources.

Additional groundbreaking cross-content products are currently 
underway at HighWire. Stay tuned for announcements coming soon!

Visit us at the Society for Scholarly Publishing meeting in 
Baltimore May 27-29, 2009, booth 205

Bonnie Zavon | Public Relations
HighWire | Stanford University