SPARC Repositories Meeting

[Jennifer McLennan <jennifer@arl.org>]

For immediate release
October 28, 2008

For more information, contact:
Jennifer McLennan
(202) 296-2296 ext 121
jennifer@arl.org

INTERACTIVE MARKETING SESSION TO BE FEATURED AT SPARC DIGITAL 
REPOSITORIES MEETING

Last Chance to Register and Book Hotel at Reduced Rates

Washington, DC -- Oct. 28, 2008 -- At the upcoming SPARC Digital 
Repositories Meeting, branding strategist Nicole Colovos will 
lead a module dedicated to addressing one of the most compelling 
questions of digital repository management: How do we grow our 
content? The SPARC Digital Repositories Meeting 2008 will be held 
November 17-18 at the Renaissance Harborplace Hotel in Baltimore, 
USA.

This "Marketing Practicum" will introduce key marketing 
principles and strategies for the academic context. Participants 
will have a hands-on opportunity to apply these in an exercise 
aimed at engaging campus constituencies and demonstrating the 
importance of digital repositories. They will examine the 
research and publishing process from a variety of perspectives 
and be challenged to introduce repositories in ways that clearly 
communicate their benefits and opportunities to wide-ranging 
constituencies.

Colovos is the Vice President of Strategic Development for 
Bremmer & Goris Communications, the Alexandria-based marketing 
and design firm whose clients have included Proceedings of the 
National Academy of Sciences, University at Buffalo, and the 
Council on Library and Information Resources. The firm has been 
instrumental in developing recent SPARC educational campaigns, 
including "The Right to Research: The student guide to opening 
access to research" and the Sparky video awards.

The Marketing Practicum will be on Tuesday, Nov. 18, following 
the luncheon keynote address by Bob Witeck, CEO of Witeck-Combs 
Communications, who will offer his unique insights on targeted 
message development. One-day registration rates are available.

Advance registration fees for the SPARC Digital Repositories 
Meeting 2008 expire Oct. 31, after which higher on-site rates 
apply. Hotel reservations must be made by Nov. 1 to obtain the 
discounted conference rate. To register and for more details, 
visit the meeting Web site at http://www.arl.org/sparc/ir08.

The SPARC Digital Repositories Meeting is supported by major 
contributions from Microsoft (Conference Sponsor); Berkeley 
Electronic Press, BioMed Central, DC Lab, and EPrints, (breakfast 
and luncheon Sponsors); and by additional contributions from 
seventeen coffee break and supporting sponsors.

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SPARC

SPARC (Scholarly Publishing and Academic Resources Coalition), 
with SPARC Europe and SPARC Japan, is an international alliance 
of more than 800 academic and research libraries working to 
create a more open system of scholarly communication. SPARC's 
advocacy, educational and publisher partnership programs 
encourage expanded dissemination of research. SPARC is on the Web 
at http://www.arl.org/sparc.

The SPARC Digital Repositories Meeting program has been developed 
by the members of the 2008 Program Committee: Jun Adachi (SPARC 
Japan), Raym Crow (SPARC), Richard Fyffe (Grinnell College), 
Susan Gibbons (University of Rochester), Melissa Hagemann (Open 
Society Institute), Karla Hahn (Association of Research 
Libraries), Bill Hubbard (SHERPA), Rick Johnson (SPARC), Michelle 
Kimpton (DSpace Foundation), Norbert Lossau (Goettingen State and 
University Library and DRIVER), Joyce Ogburn (University of 
Utah), Terry Owen (University of Maryland, College Park), 
Kathleen Shearer (Canadian Association of Research Libraries), 
Alma Swan (Key Perspectives Ltd.), Sean Thomas (Massachusetts 
Institute of Technology), Susan Veldsman (eIFL), and Charles 
Watkinson (The American School of Classical Studies at Athens).

Jennifer McLennan
Director of Communications
SPARC
(The Scholarly Publishing & Academic Resources Coalition)
http://www.arl.org/sparc