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New England Journal of Medicine Selects Atypon for Content Platform



New England Journal of Medicine Selects Atypon for New Integrated 
Content Delivery Platform

SANTA CLARA, California and Waltham Massachusetts.-May 22, 
2008-Atypon Systems, Inc., a leading provider of e-publishing 
solutions, signed an agreement today with the Massachusetts 
Medical Society (MMS), to develop a new website for the delivery 
of the New England Journal of Medicine and the Journal Watch 
professional newsletters.

Atypon's considerable experience in providing leading scholarly 
publishers with sophisticated and flexible e-publishing solutions 
will provide MMS with a highly customisable platform that will 
engage the user more effectively, provide enhanced reporting 
capabilities, and deliver increased value to readers of the New 
England Journal of Medicine.

"Our goal is to continuously strengthen our relationships with 
our physician readers," said Christopher Lynch, Vice President 
for Publishing, Massachusetts Medical Society. "Atypon's platform 
will give us the tools and flexibility to actively manage the 
content and services for our readers and enhance their experience 
with NEJM.org."

"We are very excited and proud to have been selected as the 
electronic publishing technology partner for the New England 
Journal of Medicine. Publishers understand that identifying users 
accurately enables them to deliver more appropriate content in 
the best context. Our technology is very effective at doing this 
and provides an uncommonly rich user experience." said Georgios 
Papadopoulos, founder and CEO of Atypon.

About The Massachusetts Medical Society

The Massachusetts Medical Society, with more than 18,500 
physicians and student members, is dedicated to educating and 
advocating for the patients and physicians of Massachusetts. The 
Society publishes the New England Journal of Medicine, one of the 
world's leading medical journals and websites and Journal Watch 
alerts and newsletters covering 12 specialties. The Society is 
also a leader in continuing medical education for health care 
professionals throughout Massachusetts, conducting a variety of 
medical education programs for physicians and health care 
professionals. Founded in 1781, MMS is the oldest continuously 
operating medical society in the country.

About Atypon Systems, Inc.

Atypon's cutting edge content delivery systems connect millions 
of people to the information they need, faster.  Since 1996, 
Atypon has provided software systems and content hosting to 
scholarly publishers.  From complete, customizable systems for 
the giants in publishing, to cost-effective aggregated hosting 
solutions, Atypon creates solutions to fit every need while 
getting information online and making it easier to access.  With 
a truly global reach, Atypon is headquartered in the Silicon 
Valley with offices around the globe.  For more information, 
visit www.atypon.com.

For further information, please contact:
Christine Lamb
Director of Marketing
Massachusetts Medical Society
Tel: 781-434-7438
Email: clamb@mms.org

Nash Pal
Strategic Marketing Manager
Atypon Limited
Tel: +44 (0) 870 350 2032
Email: npal@atypon.com

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